Archive - Case Studies

Londra Palace

CHALLENGE: Associate a luxury historic landmark with an efficient – direct sales oriented website

Solutions
  • Responsive website
  • Transparency to showcase the hotel and keep conversion features
  • Organise content for optimum and easy navigation
KPI
  • +4,5% visits
  • -3% bounce rate
  • +120% direct bookings
  • Mobile traffic x35
“We needed a website that would convey luxury while enhancing our direct sales. FASTBOOKING delivered both while guiding us through our Internet strategy. The website and the consulting have let us become really more independent."
Alain Bullo – General Manager

Explorers Hotel

Challenge: increase revenue for a hotel targeting European audiences wishing to discover Disneyland. Quickly

Solutions
  • Pricing strategy by segment and by customer behaviour
  • Conversion oriented website targeting children as well as adults in 6 major western European languages
  • SEM improvement : Ad extensions (sitelinks) and generic keywords thanks to conversion increase
KPI
  • 50% increase in website conversion 
  • Traffic increased by 30%
  • Revenue increased by 34% 
The reactivity of the teams, their deep understanding of our issues and their client support let us produce very good results quickly. We trusted FASTBOOKING to build a website that would help us develop our direct sales.
Frédérique Houpert - Digital manager

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