Home- Explorers Hotel

Explorers Hotel

Challenge: increase revenue for a hotel targeting European audiences wishing to discover Disneyland. Quickly

Solutions
  • Pricing strategy by segment and by customer behaviour
  • Conversion oriented website targeting children as well as adults in 6 major western European languages
  • SEM improvement : Ad extensions (sitelinks) and generic keywords thanks to conversion increase
KPI
  • 50% increase in website conversion 
  • Traffic increased by 30%
  • Revenue increased by 34% 
The reactivity of the teams, their deep understanding of our issues and their client support let us produce very good results quickly. We trusted FASTBOOKING to build a website that would help us develop our direct sales.
Frédérique Houpert - Digital manager

4 comments

  1. Vijayraj S Nadar says:

    1) Well is it really a case study – Case Studies are meant to highlight deeper understanding and analysis. Your points doesn’t gives me a clearer picture

    2) What medium was used to drive traffic & conversion. was it only Paid which i assume from the services you offer(SEM)

    3) 50% increase in website conversion is too less of a conversion for a paid campaign

    4) When i am doing a paid campaign i am not concerned about increase in traffic

    Overall not so informative case study..

    Regards,
    Vijayraj

  2. nbienvenu says:

    Hi Vijayraj and thank you for sharing your point with us.
    1) We’ve chosen to focus on challenge, solutions & KPI as these are the most frequent expectations.
    2) Global best practices, as often. Pricing + new website (SEO/conversion) + SEM.
    3) Disagree. And so did our client :) In fact, it depends on where you start from.
    4) We do focus on conversion and revenue
    We’re at your disposal to go deeper in analysis. Do not hesitate to contact our Indian team.

    Best regards,
    Nicolas

  3. robert says:

    Hello I’m a hotel marketing consultant. How is your booking engine pricing? Is it a yearly fee? Conversion?
    thanks

  4. nbienvenu says:

    Hi Robert,
    we use to provide taylor-made products and services. Please fill the contact form here and tell us more.
    Our teams will do their best to provide you the more useful information.
    Best regards,
    Nicolas

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Newsfeed

0   0  

A slightly more wealthy middle class can provide an entry point for luxury brands.

0   1  

RT Fastbooking revela los elementos clave que incrementan la conversión cc

digital tips

5 steps to building a successful special offers strategy

Published on April 25, 2017

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand… + Read More

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand out from OTAs. Price is the first decision criteria for travellers in the hotel reservation journey. They are looking for the best deal. Have you always wondered how to make…

laurent elbaz

Distribution Manager: my 5 favorite features

Published on April 25, 2017

A short walk from the famous Brasserie Georges, in the city of Lyon in France, we met Laurent Elbaz. In… + Read More

A short walk from the famous Brasserie Georges, in the city of Lyon in France, we met Laurent Elbaz. In charge of the Revenue Management and the digital strategy of the Authentik Hotels group, Laurent shared with us 5 features of the FASTBOOKING Distribution Manager that make his work easier.   We…

close to you

Hoteliers focus on optimising Digital Distribution

Published on April 25, 2017

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is… + Read More

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly complex. To define its strategy to compete for guests in digital communities that emerge daily…

89cdf615-1ae1-4af6-9d2e-247009e739f7

Metasearch: the winning approach to direct bookings

Published on April 12, 2017

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to… + Read More

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends so as to compete in the…

close tou you DA

FASTBOOKING DIGITAL ACADEMY: improving hoteliers’ performance

Published on February 14, 2017

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel… + Read More

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel owners today. As a consequence, it's important to stand out. However, optimising your RevPar, increasing your visibility, managing your on-line reputation - all essential elements to increase direct sales - can…

digital tips seo

7 tips to enhance your SEO

Published on February 14, 2017

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a… + Read More

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a website in the natural results of search engines: this is called natural or organic SEO. In contrast to paid indexing (PPC), which allows you to position the website of your…

testimonial santika

HOTEL WEBSITE: Improving the user experience

Published on February 13, 2017

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on… + Read More

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on the effectiveness and efficiency of a state-of-the-art website solution that drives direct booking. He stressed the importance on the enhancement of customer experience with user-friendly features that allows easy navigation…