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Explorers Hotel

Challenge: increase revenue for a hotel targeting European audiences wishing to discover Disneyland. Quickly

Solutions
  • Pricing strategy by segment and by customer behaviour
  • Conversion oriented website targeting children as well as adults in 6 major western European languages
  • SEM improvement : Ad extensions (sitelinks) and generic keywords thanks to conversion increase
KPI
  • 50% increase in website conversion 
  • Traffic increased by 30%
  • Revenue increased by 34% 
The reactivity of the teams, their deep understanding of our issues and their client support let us produce very good results quickly. We trusted FASTBOOKING to build a website that would help us develop our direct sales.
Frédérique Houpert - Digital manager

4 comments

  1. Vijayraj S Nadar says:

    1) Well is it really a case study – Case Studies are meant to highlight deeper understanding and analysis. Your points doesn’t gives me a clearer picture

    2) What medium was used to drive traffic & conversion. was it only Paid which i assume from the services you offer(SEM)

    3) 50% increase in website conversion is too less of a conversion for a paid campaign

    4) When i am doing a paid campaign i am not concerned about increase in traffic

    Overall not so informative case study..

    Regards,
    Vijayraj

  2. nbienvenu says:

    Hi Vijayraj and thank you for sharing your point with us.
    1) We’ve chosen to focus on challenge, solutions & KPI as these are the most frequent expectations.
    2) Global best practices, as often. Pricing + new website (SEO/conversion) + SEM.
    3) Disagree. And so did our client :) In fact, it depends on where you start from.
    4) We do focus on conversion and revenue
    We’re at your disposal to go deeper in analysis. Do not hesitate to contact our Indian team.

    Best regards,
    Nicolas

  3. robert says:

    Hello I’m a hotel marketing consultant. How is your booking engine pricing? Is it a yearly fee? Conversion?
    thanks

  4. nbienvenu says:

    Hi Robert,
    we use to provide taylor-made products and services. Please fill the contact form here and tell us more.
    Our teams will do their best to provide you the more useful information.
    Best regards,
    Nicolas

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