Home- Explorers Hotel

Explorers Hotel

Challenge: increase revenue for a hotel targeting European audiences wishing to discover Disneyland. Quickly

Solutions
  • Pricing strategy by segment and by customer behaviour
  • Conversion oriented website targeting children as well as adults in 6 major western European languages
  • SEM improvement : Ad extensions (sitelinks) and generic keywords thanks to conversion increase
KPI
  • 50% increase in website conversion 
  • Traffic increased by 30%
  • Revenue increased by 34% 
The reactivity of the teams, their deep understanding of our issues and their client support let us produce very good results quickly. We trusted FASTBOOKING to build a website that would help us develop our direct sales.
Frédérique Houpert - Digital manager

4 comments

  1. Vijayraj S Nadar says:

    1) Well is it really a case study – Case Studies are meant to highlight deeper understanding and analysis. Your points doesn’t gives me a clearer picture

    2) What medium was used to drive traffic & conversion. was it only Paid which i assume from the services you offer(SEM)

    3) 50% increase in website conversion is too less of a conversion for a paid campaign

    4) When i am doing a paid campaign i am not concerned about increase in traffic

    Overall not so informative case study..

    Regards,
    Vijayraj

  2. nbienvenu says:

    Hi Vijayraj and thank you for sharing your point with us.
    1) We’ve chosen to focus on challenge, solutions & KPI as these are the most frequent expectations.
    2) Global best practices, as often. Pricing + new website (SEO/conversion) + SEM.
    3) Disagree. And so did our client :) In fact, it depends on where you start from.
    4) We do focus on conversion and revenue
    We’re at your disposal to go deeper in analysis. Do not hesitate to contact our Indian team.

    Best regards,
    Nicolas

  3. robert says:

    Hello I’m a hotel marketing consultant. How is your booking engine pricing? Is it a yearly fee? Conversion?
    thanks

  4. nbienvenu says:

    Hi Robert,
    we use to provide taylor-made products and services. Please fill the contact form here and tell us more.
    Our teams will do their best to provide you the more useful information.
    Best regards,
    Nicolas

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Newsfeed

itb banner header format wordpress

Let’s meet at ITB!

Published on February 21, 2018

FASTBOOKING & Availpro teams will join at ITB Berlin Let's meet from March 7th to 9th hall 8.1 / booth 138  and discuss ways to Take… + Read More

FASTBOOKING & Availpro teams will join at ITB Berlin Let's meet from March 7th to 9th hall 8.1 / booth 138  and discuss ways to Take Back the Power on your Distribution! If you want to book an appointment with us, please send us a quick message at communication@fastbooking.net And this year... Head to our partner Triptease's booth (Hall…

0   0  

Dernières inscriptions pour le webinar x "Comment protéger votre marque face aux ?" > Je…

1   0  

Live from > it's wrap up time! Thanks to all the hoteliers who attended! See you on the next editi…

4   2  

Live from > Sher Khan from > "Who among you hoteliers are on "

trustyou

Case Study: Beachcomber French Riviera

Published on January 30, 2018

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING… + Read More

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING seamlessly connects with the TrustYou platform, to help hoteliers influence all the stages of the guest journey and boost their online reputation. Through FASTBOOKING, hoteliers are given free access to…

BlogPost1

The real talk on hotel website conversion rates

Published on January 16, 2018

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…

digital tips social media

Showcase your hotel on Social Media

Published on December 5, 2017

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…

feedback explorers

Recasting a hotel website: the Explorers case

Published on December 5, 2017

Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to… + Read More

Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to expect? Feedback from Frédérique Houpert, Head of Digital for the Algonquin Group, and Patrice Liebermann, Sales and Marketing Director of the Explorers Hotel, followed by the exclusive advice of Adnane Kassamaly,…

close to you NE

2017 Villegiature Awards

Published on December 5, 2017

Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels… + Read More

Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels compete in various categories: Best Hotel, Best Resort, Best Group or Best Service, etc... FASTBOOKING has been a partner in this event over the past 3 years and was very honoured…