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FASTBOOKING DIGITAL ACADEMY: improving hoteliers’ performance

Categories: Published on February 14, 2017

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel owners today. As a consequence, it's important to stand out. However, optimising your RevPar, increasing your visibility, managing your on-line reputation - all essential elements to increase direct sales - can be confusing and puzzling! To help hotels, FASTBOOKING has launched its Digital… + Read More

digital tips seo

7 tips to enhance your SEO

Categories: Published on February 14, 2017

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a website in the natural results of search engines: this is called natural or organic SEO. In contrast to paid indexing (PPC), which allows you to position the website of your hotel at the top of pages Google pages. Although the portion… + Read More

testimonial santika

HOTEL WEBSITE: Improving the user experience

Categories: Published on February 13, 2017

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on the effectiveness and efficiency of a state-of-the-art website solution that drives direct booking. He stressed the importance on the enhancement of customer experience with user-friendly features that allows easy navigation and ease of booking. Why did the Group decide to revamp… + Read More

partnership trustyou

The importance of e-Reputation

Categories: Published on February 13, 2017

According to research, 76% of travellers are willing to pay more for a hotel with better reviews. Hotels should make use of any opportunity to encourage their guests to actively write reviews of their stay as an overwhelming majority of reviews are positive. FASTBOOKING hotels using the TrustYou Stars solution see that 86% of reviews are considered positive.* E-reputation: Unavoidable for an… + Read More

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Website innovations revealed at EquipHotel

Categories: Published on December 15, 2016

Website innovations revealed at EquipHotel Your website is your on-line shop window and it must reflect your hotel. Elegant and user-friendly, it should provide a unique yet simple and pertinent path for your users, to guide them as directly as possible towards your "reserve" button. New features allowing the best conversion rate appear regularly. Close to 250 hotel owners visited FASTBOOKING's booth… + Read More

Website innovations revealed at EquipHotel

Categories: Published on December 15, 2016

Your website is your on-line shop window and it must reflect your hotel. Elegant and user-friendly, it should provide a unique yet simple and pertinent path for your users, to guide them as directly as possible towards your "reserve" button. New features allowing the best conversion rate appear regularly. Close to 250 hotel owners visited FASTBOOKING's booth at EquipHotel to learn… + Read More

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Distribution manager: the tool that helps me save time

Categories: Published on December 15, 2016

We met Caroline Jean-Baptiste, General Manager of "Le Montparnasse" Hotel in Paris. It was an opportunity to reflect on a high-stakes activity: managing the hotel's online distribution system and assessing the tools that can make life easier and strengthen a hotel's performance. Hello Caroline! First of all, what daily challenges do you meet in your hotel distribution? CJB: There are many challenges.… + Read More

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China Connect

Categories: Published on December 15, 2016

China has become the world’s largest source for tourists, and it ranks first worldwide for outbound tourism. Around 100 million Chinese tourists are expected to travel abroad by 2020 with a purchasing power expected to $200 billion. It is no secret that many countries are targeting the increasingly affluent Chinese tourists. Are you ready with the tools to take advantage of… + Read More

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Convert Lookers into Bookers > Discover the Mundial Hotel Lisbon website powered by the FASTBOOKING Web Studio

Categories: Published on December 15, 2016

FASTBOOKING recently released the Mundial Hotel website! Located in the “Lady of the Seas”, such was the name of the capital of the Portuguese Empire from previous ages, this iconic Hotel has been totally renovated and needed a new digital showcase to maximize direct sales.   Manuel Pinto, General Manager of the Mundial Hotel, explains: Our collaboration with FASTBOOKING started in December 2002.… + Read More

partnerships

Google Hotel Ads: an indispensable tool for your direct sales

Categories: Published on December 15, 2016

FASTBOOKING was one of the first French operators in the industry to be certified as a Google Premier Partner: this means that they truly recognize FASTBOOKING's know-how regarding web-turnover generation for hotel owners. Google Hotel Ads: a new way to boost your direct sales Google Hotel Ads allow you to post your hotel on Google and Google Maps, no matter what medium… + Read More

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