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digital tips

5 steps to building a successful special offers strategy

Categories: Published on April 25, 2017

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand out from OTAs. Price is the first decision criteria for travellers in the hotel reservation journey. They are looking for the best deal. Have you always wondered how to make special offers that will convert more travellers into customers?   Here are… + Read More

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Hoteliers focus on optimising Digital Distribution

Categories: Published on April 25, 2017

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly complex. To define its strategy to compete for guests in digital communities that emerge daily is a challenge for hoteliers.   The owners of establishments for independent/local… + Read More

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FASTBOOKING DIGITAL ACADEMY: improving hoteliers’ performance

Categories: Published on February 14, 2017

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel owners today. As a consequence, it's important to stand out. However, optimising your RevPar, increasing your visibility, managing your on-line reputation - all essential elements to increase direct sales - can be confusing and puzzling! To help hotels, FASTBOOKING has launched its Digital… + Read More

digital tips seo

7 tips to enhance your SEO

Categories: Published on February 14, 2017

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a website in the natural results of search engines: this is called natural or organic SEO. In contrast to paid indexing (PPC), which allows you to position the website of your hotel at the top of pages Google pages. Although the portion… + Read More

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HOTEL WEBSITE: Improving the user experience

Categories: Published on February 13, 2017

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on the effectiveness and efficiency of a state-of-the-art website solution that drives direct booking. He stressed the importance on the enhancement of customer experience with user-friendly features that allows easy navigation and ease of booking. Why did the Group decide to revamp… + Read More

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The importance of e-Reputation

Categories: Published on February 13, 2017

According to research, 76% of travellers are willing to pay more for a hotel with better reviews. Hotels should make use of any opportunity to encourage their guests to actively write reviews of their stay as an overwhelming majority of reviews are positive. FASTBOOKING hotels using the TrustYou Stars solution see that 86% of reviews are considered positive.* E-reputation: Unavoidable for an… + Read More

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Website innovations revealed at EquipHotel

Categories: Published on December 15, 2016

Website innovations revealed at EquipHotel Your website is your on-line shop window and it must reflect your hotel. Elegant and user-friendly, it should provide a unique yet simple and pertinent path for your users, to guide them as directly as possible towards your "reserve" button. New features allowing the best conversion rate appear regularly. Close to 250 hotel owners visited FASTBOOKING's booth… + Read More

Website innovations revealed at EquipHotel

Categories: Published on December 15, 2016

Your website is your on-line shop window and it must reflect your hotel. Elegant and user-friendly, it should provide a unique yet simple and pertinent path for your users, to guide them as directly as possible towards your "reserve" button. New features allowing the best conversion rate appear regularly. Close to 250 hotel owners visited FASTBOOKING's booth at EquipHotel to learn… + Read More

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Distribution manager: the tool that helps me save time

Categories: Published on December 15, 2016

We met Caroline Jean-Baptiste, General Manager of "Le Montparnasse" Hotel in Paris. It was an opportunity to reflect on a high-stakes activity: managing the hotel's online distribution system and assessing the tools that can make life easier and strengthen a hotel's performance. Hello Caroline! First of all, what daily challenges do you meet in your hotel distribution? CJB: There are many challenges.… + Read More

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China Connect

Categories: Published on December 15, 2016

China has become the world’s largest source for tourists, and it ranks first worldwide for outbound tourism. Around 100 million Chinese tourists are expected to travel abroad by 2020 with a purchasing power expected to $200 billion. It is no secret that many countries are targeting the increasingly affluent Chinese tourists. Are you ready with the tools to take advantage of… + Read More

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