Acquiring Buuteeq says a lot about how Priceline sees direct hotel bookings. It’s the future, it wants in but at what cost? “Too big to fail” is an expression more used to describe banks than tech companies. Everyday a new article explains how Facebook/Twitter/Microsoft/Apple will fail and be replaced by something smarter. Priceline’s diversification strategy seems to be trying to prevent such a fate. Following the acquisition of Kayak in November 2012 for $1.8 billion,… + Read More
When it comes to hotel marketing, as for any marketing budget, you need a goal. Marketing is all about how much you will earn, not about how much you will spend. You have an online marketing budget, even if you don’t think you do. The commissions you pay to OTAs are indirect marketing. What they spend in their visibility to provide… + Read More
June 24th, 2014 - FASTBOOKING teams from France & Italy gathered for a
crazy very special day, in Paris.
It's been the occasion for our EMEA people to fall in love meet and share about 2014 FIFA World Cup Brazil FASTBOOKING's updates, to discover the parisian cabarets Attraction, the new generation booking engine, and to enjoy dancing all night long constructive corporate…
+ Read More
June 27th, 2014 - FASTBOOKING launched Attraction, the next generation booking engine, to maximize hoteliers' direct sales.
This brand new technological tool enables you to:
Emerge out of a hyper competitive ecosystem
Reassert control over your direct online marketing
Increase your profits
Track your kids on Facebook
The occasion, for those who did not already know it, to discover the beautiful Pershinghall hotel and its superb…
+ Read More
January 20th, 2014 Many luxury businesses don’t dignify e-commerce and use the web for pure communication. They could not be more wrong. Heavy flash animations that don’t show on your iPad? Lengthy videos with annoying music with no specific purpose? Yes, you’re on a luxury website. When it comes to defining what luxury means in a digital environment, the best is… + Read More