Archive - Categories : Insights


Hotel groups: 5 steps to double your conversion rate

Categories: Published on July 2, 2015

Improve online visibility, develop bookings and improve margins. Here is a 5-steps strategy you should adopt to reach your goal. Create individual hotels websites Your group website gives a complete but quick overview of your offer. An individual website for every hotel will let users discover it more deeply, in a distraction free environment. Let’s be honest: even with famous hotel… + Read More


TOP 50 Cities On Facebook

Categories: Published on November 20, 2014

Chauvinism? Holiday souvenirs? Cities draw up a map of attractiveness on Facebook. New York is the most popular city in the social network with more than 14 million fans. Even if Paris and London are competing without any mercy to become the world capital of e-tourism, The Frogs are 7% more successful than the Roast Beefs. Capitals are on the roll: Seoul, 11th, wins… + Read More


6 inevitable reasons to spend more time on your hotel’s Google Business Page

Categories: Products:
  • E-reputation
  • Search Engine Marketing
Published on September 5, 2014

Now that your TripAdvisor page is your homescreen, isn’t it time to have a closer look at another of your online tools? Google business page is a cornerstone of your digital presence. Here is why you must take care of it.   1.Because someone else might be messing with it Google page hacking is as old as Google pages. With potential dramatic consequences. Not… + Read More

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Priceline’s acquisition of Buuteeq brings it right behind the hotel front desk

Categories: Published on July 14, 2014

Acquiring Buuteeq says a lot about how Priceline sees direct hotel bookings. It’s the future, it wants in but at what cost? “Too big to fail” is an expression more used to describe banks than tech companies. Everyday a new article explains how Facebook/Twitter/Microsoft/Apple will fail and be replaced by something smarter. Priceline’s diversification strategy seems to be trying to prevent such a fate. Following the acquisition of Kayak in November 2012 for $1.8 billion,… + Read More


Abracadabra, there is a budget for your hotel marketing

Categories: Products:
  • Booking Engine
  • Website Development
Published on July 14, 2014

When it comes to hotel marketing, as for any marketing budget, you need a goal. Marketing is all about how much you will earn, not about how much you will spend. You have an online marketing budget, even if you don’t think you do. The commissions you pay to OTAs are indirect marketing. What they spend in their visibility to provide… + Read More


Luxury hotels and e-commerce: snobbery or laziness?

Categories: Published on January 20, 2014

January 20th, 2014 Many luxury businesses don’t dignify e-commerce and use the web for pure communication. They could not be more wrong. Heavy flash animations that don’t show on your iPad? Lengthy videos with annoying music with no specific purpose? Yes, you’re on a luxury website. When it comes to defining what luxury means in a digital environment, the best is… + Read More