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The real talk on hotel website conversion rates

Categories: Published on January 16, 2018

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are almost always… + Read More

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Showcase your hotel on Social Media

Categories: Published on December 5, 2017

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful… + Read More

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Convince the travelers to book from their first visit

Categories: Published on December 5, 2017
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Recasting a hotel website: the Explorers case

Categories: Published on December 5, 2017

Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to expect? Feedback from Frédérique Houpert, Head of Digital for the Algonquin Group, and Patrice Liebermann, Sales and Marketing Director of the Explorers Hotel,… + Read More

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2017 Villegiature Awards

Categories: Published on December 5, 2017

Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels compete in various categories: Best Hotel, Best Resort, Best Group or Best Service, etc... FASTBOOKING has been a partner in this event over the past 3 years… + Read More

Tsuba Hotel

Tsuba Hotel: the story of a successful opening

Published on October 24, 2017

An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris' 17th arrondissement, a few steps from the Arc de Triomphe and the Champs-Élysées. Behind its beautiful 1920s façade, spacious interiors are inspired by the precision and pure… + Read More

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8 tips to improve your competitiveness and attractiveness

Categories: Published on October 1, 2017

Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and what they can afford or are willing to pay Demand: the volume of travelers looking to stay in a hotel at a given price in a given time period, and for… + Read More

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Carole presents the Web Studio

Categories: Published on September 28, 2017

We met Carole between two customer appointments. 590 hoteliers have chosen FASTBOOKING Web Studio to develop their sites this year, so one meeting follows another! With her team of experts, project managers, developers and graphic designers, Carole has enabled the launch of nearly 400… + Read More

Impression

Benchmark : Which galaxy does your hotel revolve in?

Categories: Published on September 25, 2017
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The Royal Monceau Raffles Paris gets a new look

Categories: Published on September 22, 2017

Just a few days away from Paris fashion week, the main hotels from the City of Lights are preparing to fill up. For this occasion, the legendary Parisian Royal Monceau Palace website has been redesigned and offers a new haute couture online showcase! The Royal Monceau, renovated in 2012… + Read More

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