- Mission
- Solutions
- Drive Brand Visibility
- Maximize profit & Benefit
- Develop your performance
- Customers
- Contact us
- Digital Lab
- Webinars
FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions.
FASTBOOKING and Serenata join forces to enhance hotel’s direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified traffic to the hotels’ website and to provide a memorable experience for every guest.
According to tnooz.com, the new guest acquisition cost for hotels varies by property but typically ranges from 15%-20% of room revenue, and industry figures indicate that the cost of customer retention is five times lower than acquiring a new customer.
With the importance of guests’ retention and the battle for direct bookings, hotels are now re-evaluating and enhancing this infrastructure to take advantage of the efficiencies of digital communications to influence future booking behaviour.
“It is an honour to be partnering with FASTBOOKING. The seamless solution will empower hoteliers to deepen customer relationships and fuel loyalty throughout the customer lifetime journey,” said Dieter Dirnberger, CEO of Serenata.
To reinforce this partnership and its focus for hoteliers, FASTBOOKING and Serenata will be sharing best practices in the new series of Hotel Digital Lab tour for 2018. As the Hotel Digital Labs are dedicated to hoteliers and spearheaded by industry leaders, including Serenata, participation in the conference nearest to them is complimentary (www.hoteldigitallab.com). This year, the conference will cover the re-conceptualisation of the booking sequence. From Acquisition to Conversion and finally Retention; providing hoteliers with holistic, turnkey solutions!
We are pleased to join forces with Serenata to offer the industry with the best-in-class solution all in one-stop. With the heights of digital transformation, hoteliers know the significant impact on the way forward. This conference and partnership with Serenata steer hoteliers to concentrate on where they really should be, expressed Pierre-Charles Grob, Managing Director Asia of FASTBOOKING.
For media enquiries, please contact:
Isabelle Falque
Global Marketing & Communications Director, FASTBOOKING
FASTBOOKING offers leading-edge e-commerce solutions for hotels to boost their direct sales strategy. Our solutions based on a cutting-edge cloud platform and our proven expertise in digital marketing enable hotels to boost brand visibility and promote online sales through online and mobile channels. Our local experts offer daily support to hoteliers, in more than 90 countries, to help them leverage our solutions and retain their independence.
Founded in 2000, FASTBOOKING is the specialist for digital solutions dedicated to independent hotels.
The Hotel Digital Lab is a learning lab for hoteliers to increase their profits in a digital and data-driven world!
Dedicated to hoteliers and spearheaded by industry leaders, this conference covers the current issues hoteliers are concern about and provides turnkey solutions that would shape the fundamentals of distributions.
It provides hoteliers with an opportunity to re-think and re-conceptualise the flow of the booking sequence. From Acquisition to Conversion and finally Retention.
Serenata Smart CRM Suite – Innovating the digital communication throughout the guest journey
Engage guests from the moment the booking is made, enhance their experience while on property, and inspire them to book another stay. With our Serenata Smart CRM Suite your guest data, one of your hotel’s most precious assets, is put to good use to engage guests before, during and after their stay, to fuel loyalty throughout the customer lifetime journey, and to acquire new “best” guests.
We are part of NextGuest Technologies, an integrated hospitality technology + digital marketing company comprised of HEBS Digital and Serenata CRM. Combining our cutting-edge technology with innovative strategy, design, and digital marketing expertise, we are closing the loop on the travel journey with the first fully-integrated guest engagement, acquisition, and marketing platform.
Source:
*https://www.tnooz.com/article/major-study-hotel-spending-guest-acquisition-outpacing-revenue-growth/
** https://travel.hostfully.com/5-reasons-why-guests-leave-your-hotel-unhappy-8dee42174ea6
Get ready for the #HotelDigitalLab #Stockholm | May 17 | How to increase your profit in a digital and data driven w… twitter.com/i/web/status/9…
RT @TrustYou Next destination: Bali! We're looking forward to be part of another @FASTBOOKING and @Availpro #DigitalLab Join us… twitter.com/i/web/status/9…
How to protect your brand against OTAs? The @FASTBOOKING x @Google webinar is about to start with @Newsandcars Las… twitter.com/i/web/status/9…
FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata… + Read More
FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata join forces to enhance hotel’s direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified…
FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers… + Read More
FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers at ITB Berlin 2018. “We’ve put together a list of the top criteria to look for when selecting the ideal hotel marketing providers in the ten most important hotel…
RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform, … + Read More
RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform, to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform. This collaboration will provide seamless connections between CRM and FASTBOOKING’s multiple e-commerce solutions which in turn,…
The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make… + Read More
The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make it an even more daunting task to find the right providers for you. Quality of the technology, speed of innovation and focus are crucial factors in deciding on a provider,…
The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING… + Read More
The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING seamlessly connects with the TrustYou platform, to help hoteliers influence all the stages of the guest journey and boost their online reputation. Through FASTBOOKING, hoteliers are given free access to…
The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More
The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…
3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More
3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…
No comments yet