FastBooking and Hotels4U.com sign a distribution accord

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Paris, France and Egham, England; January 10, 2011

FastBooking hotels will be displayed and bookable via Hotels4U.com and its sister site, Medhotels.com, the UK’s leading B2C and B2B hotel booking sites, both part of the Thomas Cook Group

FastBooking, one of the world’s leading online solutions providers for the hospitality industry, and Hotels4U.com,  the UK’s largest online reservation site for hotels, villas or apartments in top resort destinations around the world, have signed an agreement in which FastBooking client hotels will be displayed and bookable on hotels4u.com and medhotel.com websites.  These UK-based sites are both part of the Thomas Cook Group. This distribution partnership expands FastBooking’s existing traffic-building activities toward travel agents (via other ongoing partnerships and GDS services) by giving its hotel clients direct visibility to the more than 8,000 travel agencies internationally currently working with Hotels4U. The agreement also takes advantage of FastBooking clients’ strong presence in top metropolitan destinations to augment Hotels4U and Medhotels offerings in city destinations. The partnership is expected to be on line in Q2 2011.

Our goal is to increase our clients’ online business. Our B2C hotel reservation site, FastBooking.com, is a well-known resource for individual travellers. For some time now, we have been building notoriety and presence among travel agents, who remain an important influence in accommodation decisions, particularly among corporate customers. Our partnership with Hotels4U, part of the Thomas Cook group, significantly improves our visibility with these two audiences,” says Alain Hirschfeld, FastBooking Marketing Director, Business Development.

The agreement with Hotels4U advances our objective to develop a quality distribution network for our hotel clients by working with selective partners.”

The FastBooking portfolio is complementary to our offer. Our clients are looking for distinctive accommodations at competitive prices in top cities around the world.  This agreement lets us collaborate to deliver a high calibre response to market demands,” says Doug Turner, Hotels4U.com Head of New Product Development.

FastBooking serves 6,000 independent, charming and luxury hotels in more than 90 countries around the world, with a particularly strong client base in Europe and Asia. The company’s commitment to ‘increasing hotel website bookings’ resulted in more than 3.5 million room reservations booked for client hotels in 2010.

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Published on: January 10, 2011
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