FASTBOOKING brings the corporate website to the next level

Home Newsfeed FASTBOOKING News FASTBOOKING brings the corporate website to the next level
Categories: Products:
  • Website Development

FASTBOOKING, the e-commerce specialist for the hotel industry, launches a responsive, content oriented, transparent, open and live corporate website. And brings it to the next level.

The statistics are clear and final: users don’t visit corporate websites anymore. Linkedin and Twitter have become the primary touchpoints. FASTBOOKING has built something different to meet the market’s expectations.

Responsive on split screens

Providing websites to worldwide hotels, FASTBOOKING had to honour its technical expertise. The bet is won. While a majority of competitors’ websites are not even mobile, FASTBOOKING’s is totally responsive on dual panels (cold and hot content). Responsive on split screens: done.

Content oriented

More than a classical corporate website, this one is a digital media about the hospitality sector. Providing market news and original insights, it delivers FASTBOOKING’s expertise and market vision.

Transparent

Take a look at the global customers’ map: it is connected to our API, and updated in real time. Or at the counter of value generated for clients. Or at the on-going projects. Aware of the transparency the market is expecting, FASTBOOKING shares global information, including its roadmap, contributing to building a trust relationship.

Fluid and user-friendly

The website aims at offering a fluid navigation with a sharp design. Clear, spacious, and concentrated, for quick and efficient understanding.

Open

People find here market news coming from international medias, and even from competitors. The market is fully connected: hoteliers access to these informations anyway. It is part of the global vision they need to achieve their business goals. This new corporate website provides a big picture to improve their business insights.

Live

Social media activity, last market news, original insights, infographics and events, with a fundamentally different editorial line. More human and personal, building a link with the users, offering the possibility to interact.

It highlights how important it is to rethink the corporate websites to fit with the evolutions of user’s habits. Requiring openness, interaction, valued and updated content, and offering the B2B visitors the optimal experience they deserve.

It is part of the inner reinvention the company has operated in 2014 and illustrates the way FASTBOOKING interacts with the market: closely and directly, to provide a global vision and answer the business needs says Jean-Louis Boss, Chief Marketing Officer @FASTBOOKING.

PDF file

Published on: September 18, 2014
Author:
Stéphanie Dequier

All post by this author

No comments yet

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Newsfeed

0   0  

A slightly more wealthy middle class can provide an entry point for luxury brands.

0   1  

RT Fastbooking revela los elementos clave que incrementan la conversión cc

digital tips

5 steps to building a successful special offers strategy

Published on April 25, 2017

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand… + Read More

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand out from OTAs. Price is the first decision criteria for travellers in the hotel reservation journey. They are looking for the best deal. Have you always wondered how to make…

laurent elbaz

Distribution Manager: my 5 favorite features

Published on April 25, 2017

A short walk from the famous Brasserie Georges, in the city of Lyon in France, we met Laurent Elbaz. In… + Read More

A short walk from the famous Brasserie Georges, in the city of Lyon in France, we met Laurent Elbaz. In charge of the Revenue Management and the digital strategy of the Authentik Hotels group, Laurent shared with us 5 features of the FASTBOOKING Distribution Manager that make his work easier.   We…

close to you

Hoteliers focus on optimising Digital Distribution

Published on April 25, 2017

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is… + Read More

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly complex. To define its strategy to compete for guests in digital communities that emerge daily…

89cdf615-1ae1-4af6-9d2e-247009e739f7

Metasearch: the winning approach to direct bookings

Published on April 12, 2017

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to… + Read More

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends so as to compete in the…

close tou you DA

FASTBOOKING DIGITAL ACADEMY: improving hoteliers’ performance

Published on February 14, 2017

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel… + Read More

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel owners today. As a consequence, it's important to stand out. However, optimising your RevPar, increasing your visibility, managing your on-line reputation - all essential elements to increase direct sales - can…

digital tips seo

7 tips to enhance your SEO

Published on February 14, 2017

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a… + Read More

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a website in the natural results of search engines: this is called natural or organic SEO. In contrast to paid indexing (PPC), which allows you to position the website of your…

testimonial santika

HOTEL WEBSITE: Improving the user experience

Published on February 13, 2017

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on… + Read More

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on the effectiveness and efficiency of a state-of-the-art website solution that drives direct booking. He stressed the importance on the enhancement of customer experience with user-friendly features that allows easy navigation…