Singapore, March 23, 2012
Twelve years ago, FastBooking revolutionized online hotel booking with the industry’s most powerful booking engine and a unique performance-based model.
Today, FastBooking is expanding in South Asia making its technology and expertise available to hotels in Nepal and Bhutan. That the firm’s 7,000 hotel clients in 91 countries booked 4 million room nights in 2011 attests to the success of FastBooking’s steadfast vision, its insistence on building lasting partnerships with client hotels, and its continuously expanding suite of e-marketing and technology solutions. The fast-growing company maintains a strong presence in Asia with subsidiaries in India, Japan and Singapore. Headquartered in Paris, France, the company also has subsidiaries in Italy and the U.S.
Soraya Kefs, FastBooking CEO and Founder, explains, “FastBooking puts the hotel website at the heart of the hotel’s online strategy. Everything we do focuses on increasing direct online bookings. We also believe that simply providing technology isn’t sufficient. We act as a partner to our clients; we accompany them and advise them on how to optimize their revenues. Our clients know they can count on us for results because our compensation is directly based on how well we promote their hotel brand and increase their online bookings. In other words, we work on a performance-based business model.”
“With FastBooking, hoteliers know they’re working with the world’s best partner to succeed online,” says Henry Teng, Managing Director of FastBooking Asia.
Improving a hotel’s visibility begins by improving its natural ranking on the search results page of key search engines (Google, Yahoo, Bing…). FastBooking creates easy-to-navigate, e-commerce-oriented websites with high natural referencing (SEO) results.
FastBooking further improves the hotel website’s visibility through its Traffic Builder distribution programs. FastBooking Traffic Builder is a three-pronged approach reaching millions of highly qualified travelers worldwide:
A key feature of the FastBooking Traffic Builder programs is a link from FastBooking portals or partners sites to the hotel’s official website. FastBooking is the only provider to offer this feature. This unique function increases traffic to the hotel’s official website, enhances the brand, and ensures direct contact with hotel client (an important element for improving loyalty and repeat bookings).
“We have always been convinced that the hotel’s most profitable distribution channel is their official website. The focus of our efforts has been–and continues to be–increasing the bookings via this channel,” says Soraya Kefs.
Recently, FastBooking announced another worldwide innovation and FastBooking exclusive, FastBooking Direct Link, a new service linking popular travel and price comparison sites directly to the rates on the official
The FastBooking partnership with Hotels4U and a recently announced agreement with Travelport are examples of continuing efforts to increase FastBooking hotel clients’ visibility among travel agents, still considered a high-potential sector.
FastBooking private label GDS “FG” chain code accelerates recognition of the company’s hotel clients on GDS channels. The new configuration also delivers a veritable single-image platform and leverages the power of FastBooking technology for hotel distribution management.
FastBooking pioneered the four-step booking process with the FastBooking Engine in 2000, and this booking engine has become the industry reference for high performance online booking technology:
The FastBooking Engine melds seamlessly into the hotel website and with the hotel brand and graphic codes (white labeled).” Internet users only see the hotel’s brand name, never that of a 3rd party,” says Henry Teng.
Internet users can reserve all the hotel’s products via the same reservation system: rooms, restaurants, spa, golf, and entertainment….increasing customer satisfaction and generating more revenue opportunities for the hotel. It offers unique cross selling functions.
Cornell University Center for Hospitality Research recently published a study showing that ‘people spend an enormous amount of time researching hotels, performing as many as 150 searches or visiting travel-related sites in excess of 50 times.’
“These people are on a mission! If they can’t find what they’re looking for on a hotel’s website, they’ll disappear, never to return,” says Henry Teng.
FastBooking recently added new features and functionalities to the FastBooking Engine with the announcement of the general availability of FastBooking Engine Lux, giving hoteliers a choice of FastBooking Classic or Lux front ends.
“FastBooking Engine Lux takes hotel online booking to the next level, enhancing customers’ online booking experience and offering new options to better fit the hotelier’s needs, in particular those of the luxury hotel market,” says Henry Teng.
Among dramatic new features–and a world-wide exclusive to FastBooking Engine Lux–flexible offer displays let users toggle between ‘Display by’ based on price or room type. This improves purchasing decisions without changing the existing booking flow to maintain high conversion rates.
Rate benchmarking and automatic third-party channel updates give FastBooking hotel clients an added advantage in the market.
“The hospitality industry is facing major challenges. It’s important to stay abreast of rapidly moving trends, focus on initiatives that generate direct online bookings and remain flexible to adjust hotel online marketing campaigns for the best results. To do this South Asia hoteliers need an experienced, innovative partner,” says Soraya Kefs. “That should be FastBooking.”
The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More
The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…
3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More
3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…
Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to… + Read More
Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to expect? Feedback from Frédérique Houpert, Head of Digital for the Algonquin Group, and Patrice Liebermann, Sales and Marketing Director of the Explorers Hotel, followed by the exclusive advice of Adnane Kassamaly,…
Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels… + Read More
Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels compete in various categories: Best Hotel, Best Resort, Best Group or Best Service, etc... FASTBOOKING has been a partner in this event over the past 3 years and was very honoured…
An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris'… + Read More
An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris' 17th arrondissement, a few steps from the Arc de Triomphe and the Champs-Élysées. Behind its beautiful 1920s façade, spacious interiors are inspired by the precision and pure elegance of Tsuba (鍔),…
Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and… + Read More
Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and what they can afford or are willing to pay Demand: the volume of travelers looking to stay in a hotel at a given price in a given time period, and for…