FASTBOOKING DIGITAL ACADEMY: improving hoteliers’ performance

Home Newsfeed FASTBOOKING News FASTBOOKING DIGITAL ACADEMY: improving hoteliers’ performance

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors… the stakes are multiple for hotel owners today. As a consequence, it’s important to stand out. However, optimising your RevPar, increasing your visibility, managing your on-line reputation – all essential elements to increase direct sales – can be confusing and puzzling!

To help hotels, FASTBOOKING has launched its Digital Academy and is opening new Masterclasses dedicated to independent hotels – whether FASTBOOKING customers or not – in France, Italy, Singapore, Bali and soon in other countries in Asia.

Direct sales are at the core of the trainings

To help hotels maintain or develop their expertise and find new ways to achieve sales, FASTBOOKING has launched its Digital Academy and offers Masterclasses on four themes:

> e-reputation

> Digital Marketing & e-commerce techniques

> Revenue Management

> Customer Relationship

For Christophe Maridet, Director of the FASTBOOKING Academy: “Our mission is to provide expertise and update hotels on the latest techniques available for increasing direct sales. After one or two days, depending on the length of the Masterclass chosen, hotel staff will leave with both practical knowledge and skills that they can implement immediately.”

Adapted to your strategy/hotel

Recognised professional experts and strategic partners – such as IDeaS for Asia – have adapted the training content to each market in order to take contextual specifics into account.

We offer two possibilities: inter-hotel training, which provides for idea sharing and network development (the group size is limited so as to encourage interactivity), and customised intra-hotel training for employees working within the same establishment.

Concrete case and action plan

The participants, (hotel directors, e-commerce managers, revenue managers or any other staff that may be involved in maximising revenue) will exchange ideas around practical examples and exercises.

At the end of the course, each participant will create an individualised action plan adapted to his/her own problems and will receive personalised recommendations from professional experts so as to implement sustainable actions.

 

100% of the hotels that participated during 2016 would readily recommend the Master Classes.

Very practical training with case studies. Good interactivity with a dynamic trainer.”

Aude Bantas-Lefevre

In charge of Marketing and Communication

Explorers Hotel – Disneyland Paris

Thank you so, so much! The Fastbooking Masterclass 2016 in Jakarta was such a HUGE success! It’s awesome really! The two day event is indeed an interactive course in which we gained new perspectives on spectacular Revenue Management techniques and learned best practices with a real-life case study.”

Mr Ariyanto Tan

Revenue Manager

Hard Rock Hotel – Bali

 

Following the success of our launch in 2016, new classes will be opening in various cities. More info here

Published on: February 14, 2017
Author:
FASTBOOKING’s e-commerce solutions will help your hotel increase profit through a direct sales strategy.

No comments yet

Newsfeed

0   0  

A slightly more wealthy middle class can provide an entry point for luxury brands.

0   1  

RT Fastbooking revela los elementos clave que incrementan la conversión cc

digital tips

5 steps to building a successful special offers strategy

Published on April 25, 2017

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand… + Read More

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand out from OTAs. Price is the first decision criteria for travellers in the hotel reservation journey. They are looking for the best deal. Have you always wondered how to make…

laurent elbaz

Distribution Manager: my 5 favorite features

Published on April 25, 2017

A short walk from the famous Brasserie Georges, in the city of Lyon in France, we met Laurent Elbaz. In… + Read More

A short walk from the famous Brasserie Georges, in the city of Lyon in France, we met Laurent Elbaz. In charge of the Revenue Management and the digital strategy of the Authentik Hotels group, Laurent shared with us 5 features of the FASTBOOKING Distribution Manager that make his work easier.   We…

close to you

Hoteliers focus on optimising Digital Distribution

Published on April 25, 2017

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is… + Read More

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly complex. To define its strategy to compete for guests in digital communities that emerge daily…

89cdf615-1ae1-4af6-9d2e-247009e739f7

Metasearch: the winning approach to direct bookings

Published on April 12, 2017

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to… + Read More

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends so as to compete in the…

close tou you DA

FASTBOOKING DIGITAL ACADEMY: improving hoteliers’ performance

Published on February 14, 2017

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel… + Read More

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel owners today. As a consequence, it's important to stand out. However, optimising your RevPar, increasing your visibility, managing your on-line reputation - all essential elements to increase direct sales - can…

digital tips seo

7 tips to enhance your SEO

Published on February 14, 2017

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a… + Read More

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a website in the natural results of search engines: this is called natural or organic SEO. In contrast to paid indexing (PPC), which allows you to position the website of your…

testimonial santika

HOTEL WEBSITE: Improving the user experience

Published on February 13, 2017

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on… + Read More

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on the effectiveness and efficiency of a state-of-the-art website solution that drives direct booking. He stressed the importance on the enhancement of customer experience with user-friendly features that allows easy navigation…