FASTBOOKING Digital Labs 2017

Home Newsfeed Events FASTBOOKING Digital Labs 2017
Categories:
31-01-2017

HOTELS FOCUS ON OPTIMISING DIGITAL DISTRIBUTION

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimize digital channels and maximize profitability

 Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly complex. To define its strategy to compete for guests in digital communities that emerge daily is a challenge for hoteliers.

 

The owners of establishments for independent/local groups hotels often lack support and are not always sufficiently prepared to face the distribution challenges they are confronted with on a daily basis. Generally, hoteliers do not always have the time and the means to provide a macro analysis of the channels and to manage them strategically. In the essence of time, we hope this half-day conference filled with insightful information, practical and actionable techniques will assist hoteliers to optimize their digital distribution and maximize their profitability,” said Guillaume de Marcillac, co-CEO of FASTBOOKING.

 

In the hope of aiding hoteliers’ challenges, FASTBOOKING, an e-commerce and distribution solutions company that help hotels create digital marketing strategies to drive direct sales, has partnered several key hospitality industry specialists to bring our FASTBOOKING Digital Lab tour to 17 cities throughout Europe and Asia.

 

The FASTBOOKING Digital Lab was introduced in 2016. After receiving overwhelming response and feedback from participants, we took the initiatives once again to launch a new series of Digital Lab tour for 2017 and have included additional cities worldwide. Hoteliers will be able to participate in the complimentary conference nearest to them and be inspired with a deeper understanding of the latest trends and strategies in Digital Distribution. They would also be able to advance their knowledge and grow their network,” added Guillaume de Marcillac, co-CEO for FASTBOOKING

 

The global theme for this year’s tour is ‘How can hoteliers optimise digital distribution?’ This theme was selected based on hoteliers’ keen interest to optimise their distribution and maximize profitability.

 

With FASTBOOKING, the Digital Lab partners are Ad Roll, Google, IDeaS, OTA Insight, Sojern, STR, TrustYou who will take the tour with us in selected cities. Details are available and updated periodically on fastbookingdigitallabs.com.

Amongst the topics to be shared are:

  • Latest trends in the Hotel Digital Distribution landscape
  • Insights to manage customer data better and to maximise bookings from various digital channels
  • Effectiveness of hotel videos and Google Hotel Ads
  • Latest trends in customer opinions and methods to capitalise on them
  • New trends to share hotel experience
  • Evolvement of revenue management and ways to improve conversion
  • Last but not least, analysis of demand, room deals and booking trends for each market.

 

To get your complimentary pass to the half-day event throughout Europe and Asia, please visit fastbookingdigitallabs.com, select the city you wish to attend and register with us.

 

Digital Lab Location and dates:

digital labs 2017

 

 

 

 

Notes to Editors:

Members of the press are welcome to attend or request for interviews with keynote speakers and/or Jean-Luc Chretien/ Guillaume de Marcillac, co-CEOs of FASTBOOKING.

 

For media enquiries, please contact:

>EUROPE

Isabelle Falque       

Global Marketing & Communications Director

FASTBOOKING

T > +33 1 73730112

M> +33 6 78680980

E > ifalque@fastbooking.net

 

>ASIA

Wong Yin Yin

Marketing & Communications Director, Asia
T > +65 6223 2730

E >yywong@fastbooking.net

Published on: January 31, 2017
Author:
FASTBOOKING’s e-commerce solutions will help your hotel increase profit through a direct sales strategy.

No comments yet

Newsfeed

0   0  

RT Good morning from a sunny London, we are with for their Digital Lab and looking forward to seeing you…

digital_tips_connectivity_EN

ENHANCE THE BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS

Published on April 11, 2018

FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata… + Read More

FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata join forces to enhance hotel’s direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified…

Mockups Design

FASTBOOKING and Availpro release a “shopping guide” for ITB Berlin 2018

Published on March 5, 2018

FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers… + Read More

FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers at ITB Berlin 2018. “We’ve put together a list of the top criteria to look for when selecting the ideal hotel marketing providers in the ten most important hotel…

partnership-connectivity

FASTBOOKING selects Cendyn to provide seamless connectivity and best of breed solution

Published on March 5, 2018

RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform, … + Read More

RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform,  to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform. This collaboration will provide seamless connections between CRM and FASTBOOKING’s multiple e-commerce solutions which in turn,…

Mockups Design

Play your cards right in finding the right providers for your marketing strategy

Published on March 2, 2018

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make… + Read More

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make it an even more daunting task to find the right providers for you. Quality of the technology, speed of innovation and focus are crucial factors in deciding on a provider,…

trustyou

Case Study: Beachcomber French Riviera

Published on January 30, 2018

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING… + Read More

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING seamlessly connects with the TrustYou platform, to help hoteliers influence all the stages of the guest journey and boost their online reputation. Through FASTBOOKING, hoteliers are given free access to…

BlogPost1

The real talk on hotel website conversion rates

Published on January 16, 2018

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…

digital tips social media

Showcase your hotel on Social Media

Published on December 5, 2017

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…