FASTBOOKING launches ATTRACTION, its new booking engine for hoteliers

Home Newsfeed Press Release FASTBOOKING launches ATTRACTION, its new booking engine for hoteliers
Categories: Products:
  • Booking Engine

PRESS RELEASE

Paris, July 3rd, 2014

FASTBOOKING launches ATTRACTION, the next generation hotel booking engine, to maximize hoteliers’ direct sales

Emerge out of a hyper competitive ecosystem

E-commerce in hospitality is no longer a side activity. It is the core of the sector’s distribution. Travelers are every day more connected. Digitally educated, swinging from their laptops to their tablets and from their phablets to their smartphone, their requests are clear: fluidity, speed, efficiency. Hoteliers must level up.

On the other side, digital native companies have risen and set new codes and practices: OTAs (Booking, Expedia,…), price comparison websites (TripAdvisor, Kayak…) and the « sharing economy » (Airbnb, HomeAway,…). Hoteliers must face that highly financed competition.

Reassert control over their direct online marketing

In that context, FASTBOOKING, inventor of the first online booking engine for the hospitality business in 2000, launches ATTRACTION, its next generation booking engine.

FASTBOOKING’S vision of online marketing is dynamic and proactive: beyond its obvious purpose of registering online bookings, ATTRACTION reaches to the internet users wherever on the web to bring them directly to the hotel website. By sending prices and availabilities wherever necessary (Meta-Search, Google Ads, Hotel Website), ATTRACTION catches the users outside of the booking engine, and brings them home.To close the transaction. That’s what FASTBOOKING’s teams worked for. That’s where they mobilized their R&D efforts.

To answer those new expectations, ATTRACTION doesn’t ask users to adapt to a tool. ATTRACTION is “context aware”. It will adapt to the user’s currency (66 currencies available), to the user’s language (34 languages available, including Mandarin, Cantonese or Catalan), or to the user’s device (ATTRACTION is fully responsive)

This new hotel booking engine is user-centric with a 3-steps purchase process. It can take less than 60 seconds to complete a booking.

Simplicity for the hotelier also, as the back office has been rebuilt for better ergonomy and efficiency (cloud based, step-by-step configuration wizards et flexible dashboard).

Increasing profits

Hoteliers willing to develop their direct sales strategy need to increase their visibility, to propose adapted offers and to make the navigation on their website as fluid as possible. ATTRACTION provides this, as confirmed by our pilot hotels.

“The new FASTBOOKING booking engine has been put online a few weeks ago and we are very pleased with it. The layout is great; it totally meets our requirement. But, most and foremost, it has really  increased our bookings. And it carries on.” Lorenza Lain, General Manager – Ca’Sagredo Hotel

Example: Ca’Sagredo Hotel

Number of bookings: +38%

Conversion: +32%

ATP: +21%

Revenue: +67%

Number of bookings for more than 1 room: +75%

 

Partners-test Hotels

Lune de Mougins – http://www.hotel-lunedemougins.com/uk/index.php

Ca’Sagredo – http://www.casagredohotel.com/

Negresco – http://www.hotel-negresco-nice.com/en/

Explorers- http://www.explorershotels.com/en/

 

Link for the product video: https://vimeo.com/99245525

 

Press contact: Nicolas Bienvenu +33 1 73 73 01 12

PDF file

 

Published on: July 3, 2014
Author:
FASTBOOKING’s e-commerce solutions will help your hotel increase profit through a direct sales strategy.

No comments yet

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Newsfeed

0   3  

RT That's a wrap for our with Thx to the who joined us for the event. It was…

2   1  

"Hoteliers, leverage s innovations to expand your visibility on Google and increase their direct bookings!"…

digital_tips_connectivity_EN

ENHANCE THE BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS

Published on April 11, 2018

FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata… + Read More

FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata join forces to enhance hotel’s direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified…

Mockups Design

FASTBOOKING and Availpro release a “shopping guide” for ITB Berlin 2018

Published on March 5, 2018

FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers… + Read More

FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers at ITB Berlin 2018. “We’ve put together a list of the top criteria to look for when selecting the ideal hotel marketing providers in the ten most important hotel…

partnership-connectivity

FASTBOOKING selects Cendyn to provide seamless connectivity and best of breed solution

Published on March 5, 2018

RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform, … + Read More

RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform,  to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform. This collaboration will provide seamless connections between CRM and FASTBOOKING’s multiple e-commerce solutions which in turn,…

Mockups Design

Play your cards right in finding the right providers for your marketing strategy

Published on March 2, 2018

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make… + Read More

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make it an even more daunting task to find the right providers for you. Quality of the technology, speed of innovation and focus are crucial factors in deciding on a provider,…

trustyou

Case Study: Beachcomber French Riviera

Published on January 30, 2018

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING… + Read More

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING seamlessly connects with the TrustYou platform, to help hoteliers influence all the stages of the guest journey and boost their online reputation. Through FASTBOOKING, hoteliers are given free access to…

BlogPost1

The real talk on hotel website conversion rates

Published on January 16, 2018

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…

digital tips social media

Showcase your hotel on Social Media

Published on December 5, 2017

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…