Paris, July 3rd, 2014
E-commerce in hospitality is no longer a side activity. It is the core of the sector’s distribution. Travelers are every day more connected. Digitally educated, swinging from their laptops to their tablets and from their phablets to their smartphone, their requests are clear: fluidity, speed, efficiency. Hoteliers must level up.
On the other side, digital native companies have risen and set new codes and practices: OTAs (Booking, Expedia,…), price comparison websites (TripAdvisor, Kayak…) and the « sharing economy » (Airbnb, HomeAway,…). Hoteliers must face that highly financed competition.
In that context, FASTBOOKING, inventor of the first online booking engine for the hospitality business in 2000, launches ATTRACTION, its next generation booking engine.
FASTBOOKING’S vision of online marketing is dynamic and proactive: beyond its obvious purpose of registering online bookings, ATTRACTION reaches to the internet users wherever on the web to bring them directly to the hotel website. By sending prices and availabilities wherever necessary (Meta-Search, Google Ads, Hotel Website), ATTRACTION catches the users outside of the booking engine, and brings them home.To close the transaction. That’s what FASTBOOKING’s teams worked for. That’s where they mobilized their R&D efforts.
To answer those new expectations, ATTRACTION doesn’t ask users to adapt to a tool. ATTRACTION is “context aware”. It will adapt to the user’s currency (66 currencies available), to the user’s language (34 languages available, including Mandarin, Cantonese or Catalan), or to the user’s device (ATTRACTION is fully responsive)
This new hotel booking engine is user-centric with a 3-steps purchase process. It can take less than 60 seconds to complete a booking.
Simplicity for the hotelier also, as the back office has been rebuilt for better ergonomy and efficiency (cloud based, step-by-step configuration wizards et flexible dashboard).
Hoteliers willing to develop their direct sales strategy need to increase their visibility, to propose adapted offers and to make the navigation on their website as fluid as possible. ATTRACTION provides this, as confirmed by our pilot hotels.
“The new FASTBOOKING booking engine has been put online a few weeks ago and we are very pleased with it. The layout is great; it totally meets our requirement. But, most and foremost, it has really increased our bookings. And it carries on.” Lorenza Lain, General Manager – Ca’Sagredo Hotel
Example: Ca’Sagredo Hotel
Number of bookings: +38%
Number of bookings for more than 1 room: +75%
Lune de Mougins – http://www.hotel-lunedemougins.com/uk/index.php
Ca’Sagredo – http://www.casagredohotel.com/
Negresco – http://www.hotel-negresco-nice.com/en/
Link for the product video: https://vimeo.com/99245525
Press contact: Nicolas Bienvenu +33 1 73 73 01 12
Domani, 11:00 AM > FASTBOOKING Webinar > Sfruttare i Metasearch per aumentare le prenotazioni dirette > Registrati… twitter.com/i/web/status/9…
Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and… + Read More
Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and what they can afford or are willing to pay Demand: the volume of travelers looking to stay in a hotel at a given price in a given time period, and for…
We met Carole between two customer appointments. 590 hoteliers have chosen FASTBOOKING Web Studio to develop their sites this year,… + Read More
We met Carole between two customer appointments. 590 hoteliers have chosen FASTBOOKING Web Studio to develop their sites this year, so one meeting follows another! With her team of experts, project managers, developers and graphic designers, Carole has enabled the launch of nearly 400 sites for individual hotels and groups since…
Just a few days away from Paris fashion week, the main hotels from the City of Lights are preparing to… + Read More
Just a few days away from Paris fashion week, the main hotels from the City of Lights are preparing to fill up. For this occasion, the legendary Parisian Royal Monceau Palace website has been redesigned and offers a new haute couture online showcase! The Royal Monceau, renovated in 2012 by Philippe…
As a Hotel Manager/Director, have you ever felt uncertain or slightly overwhelmed by the number of partners and tools you… + Read More
As a Hotel Manager/Director, have you ever felt uncertain or slightly overwhelmed by the number of partners and tools you need to manage to properly market your hotel? It’s a fact that in today’s hotel marketing world, managing online distribution performance, hoteliers need to activate various triggers and a…
By 2016, business travel spending was US $ 1,300 billion, and the Global Business Travelers Association expects it to grow… + Read More
By 2016, business travel spending was US $ 1,300 billion, and the Global Business Travelers Association expects it to grow by 6% by 2020. Are business clients an opportunity for independent hotels and how can you capture it? Breakfast on-the-go, early departure, quick check-in..., business customers are often easy to manage. Moreover,…
To enable hoteliers to leverage on GDS sales opportunities, FASTBOOKING has partnered with Smart ehotels to help independently owned hotels… + Read More
To enable hoteliers to leverage on GDS sales opportunities, FASTBOOKING has partnered with Smart ehotels to help independently owned hotels and small hotel chains maximize their visibility and gain time and resources by outsourcing the management of the RFP process to Smart ehotels. Since 2004, Smart ehotels has focused on boosting…