FASTBOOKING has signed a Partnership with German based company TrustYou, that will help the FASTBOOKING community of independent hoteliers to improve their e-reputation and reinforce their online visibility and their direct distribution.
95% of travelers read reviews before making a booking decision1.
In order to help hoteliers improve their e-reputation FASTBOOKING has partnered with TrustYou to integrate the online guest satisfaction survey tool TrustYou Stars in the FASTBOOKING platform.
Through this partnership FASTBOOKING will offer its hotel clients a turn-key solution to substantially grow their number of reviews and increase their average ratings. With FASTBOOKING and TrustYou Stars, hoteliers will consequently significantly improve their online visibility and gain a better online prominence.
Benjamin Jost, Co-Founder and CEO of TrustYou explains: “TrustYou Stars has proven records of positively influencing quality, quantity and impacting the hotel’s global reputation. A recent study shows that hoteliers increase their review score by average 8 % with TrustYou Stars and a large increase in review volume. »
The integration of TrustYou Stars within the FASTBOOKING platform is very intuitive and simple: guests’ emails are automatically uploaded from the FASTBOOKING platform to TrustYou (step1) which will send post-stay satisfaction surveys (step2). The reviews are becoming part of TrustYou’s Meta-Review and as well as the TrustScore that are incorporated in hundreds of travel sites such as Google, Kayak and Skyscanner and influence millions of booking decisions. The reviews are moreover pushed to Google whereby hotels profit from more review content and can also be displayed on the hotel official website (step3). FASTBOOKING hoteliers will also monitor their e-reputation directly from their FASTBOOKING back-office interface.
“Reviews are one of the most critical components in the hotel on-line booking process and that’s why we have looked for a best-in class solution for our customers. I am delighted of this partnership with TrustYou: our joint solution will help our 4000 hotel customers to increase the number of reviews they get and even more strategically will improve the hotel online attractiveness” says Guillaume de Marcillac co-CEO of FASTBOOKING. He adds “The TrustYou Stars solution complements FASTBOOKING solution portfolio aiming at providing hoteliers with a full suite of e-commerce products and services to help them improve their online direct distribution”
1 source : Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings, TrustYou, Feb. 2015
The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More
The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…
3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More
3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…
Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to… + Read More
Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to expect? Feedback from Frédérique Houpert, Head of Digital for the Algonquin Group, and Patrice Liebermann, Sales and Marketing Director of the Explorers Hotel, followed by the exclusive advice of Adnane Kassamaly,…
Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels… + Read More
Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels compete in various categories: Best Hotel, Best Resort, Best Group or Best Service, etc... FASTBOOKING has been a partner in this event over the past 3 years and was very honoured…
An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris'… + Read More
An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris' 17th arrondissement, a few steps from the Arc de Triomphe and the Champs-Élysées. Behind its beautiful 1920s façade, spacious interiors are inspired by the precision and pure elegance of Tsuba (鍔),…
Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and… + Read More
Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and what they can afford or are willing to pay Demand: the volume of travelers looking to stay in a hotel at a given price in a given time period, and for…