The Royal Monceau Raffles Paris gets a new look

Home Newsfeed FASTBOOKING News The Royal Monceau Raffles Paris gets a new look

Just a few days away from Paris fashion week, the main hotels from the City of Lights are preparing to fill up. For this occasion, the legendary Parisian Royal Monceau Palace website has been redesigned and offers a new haute couture online showcase!

The Royal Monceau, renovated in 2012 by Philippe Stark, is a jewel of luxury that combines a tradition of conviviality with a managed performance imposed within the current digital distribution context.

We met Barbara Sablon, Communications Director at the Royal Monceau, on the occasion of their new website launch, whose development was entrusted to the WebStudio FASTBOOKING.

 

What was the major challenge for this new site?

The aim was to propose a modern, rich and clear website, highlighting the uniqueness of the Royal Monceau.
FASTBOOKING achieved the site that we expected, a tailor-made site, in our image, which respects our DNA and offers a new dimension to the online visibility of our establishment.

 

Who are you addressing through this new site?

Our target clientele are rather young and definitely trending towards the world of arts and fashion. Likewise so too are the the high-end clientele from the international business community.
Though our clients are mainly foreigners regarding the accommodation segment, we are also targeting Parisians for our SPA and Catering facilities.
In other words, precision driven clientele, for which our teams have only one constant recurring motivation factor: to allow them to discover our artistic world, bold and resolutely contemporary, and offer them the most personalized service.

 

How does this site fit into your brand strategy?

When I joined the Royal Monceau team, I made this web project a priority.
The website is now central to a digital communication strategy, especially when the brand image is strong, like the Royal Monceau Raffles Paris.
We wanted a website that reflects our image… and we wanted it fast! Indeed, we were looking forward to being able to give our visitors a strong experience through our new site – and immersing them into our unique universe where it’s all about elegance and Parisian chic.
And I am delighted because the FASTBOOKING teams have perfectly understood our needs, and the site reflects very well the universe of the hotel.
It has also been delivered on time, namely in 4 months, which was some performance for a project of this scale.

 

Your site invites the visitor into an experience that goes beyond the hotel’s walls: can you tell us a word about it?

Indeed, since our hotel is a real living and leisure place with our Spa and also our cultural spaces such as our movie theater, art bookshop or art gallery, we are willing to provide practical information on current events for these different spaces (cinema sessions, current exhibitions, gift ideas, signature treatments …)
The possibility of reserving all our services (and the integration of our different booking systems) allows us to reinforce the promotion of the hotels additional services.

 

In a word …

What did you focus on in your specifications?
Aesthetics & clarity

The “advice” of FASTBOOKING teams?
The video on the homepage

What do you like best about your site?
Coherence

Your relationship with the FASTBOOKING Web Studio team ?
Proactivity

If you think of the website you had imagined (design, features …), would you say that the site meets your expectations?
Yes perfectly!

 

Are you thinking about redesigning / developing your website?

Here are some tips from our Web Studio before starting the project:

1/ Like Barbara, define your target audience : customers typology, source, what they come to look for in your establishment …

2/ List the characteristics that seem essential to you: service, atmosphere …

3/ Tell your story, bet on video and on “lifestyle” photos, or virtual tours to immerse the user in your universe.

4/ Do not forget! A visitor consults about 38 sites to prepare a trip, so think about the practical information to provide them so that they do not need to consult other sites to find key essentials (travel itinerary to get to your hotel, points of interest within the hotels proximity, customer reviews …)

5/ 5 / Spa, restaurants… they represent a substantial additional source of revenue : how would you like to highlight these services? Do you want a contact form for instance?

6/ 40% of travelers visit the special offers page of a hotel website! Have you thought about the triggers bringing visitors into your booking tunnel? For example, would you like to display your best offers in real time with a direct link to your booking engine and/or add a “from” price in your room description pages?

7/ And above all, think MOBILE : a responsive site is vital!

Published on: September 22, 2017
Author:
FASTBOOKING’s e-commerce solutions will help your hotel increase profit through a direct sales strategy.

No comments yet

Newsfeed

0   0  

RT Good morning from a sunny London, we are with for their Digital Lab and looking forward to seeing you…

digital_tips_connectivity_EN

ENHANCE THE BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS

Published on April 11, 2018

FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata… + Read More

FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata join forces to enhance hotel’s direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified…

Mockups Design

FASTBOOKING and Availpro release a “shopping guide” for ITB Berlin 2018

Published on March 5, 2018

FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers… + Read More

FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers at ITB Berlin 2018. “We’ve put together a list of the top criteria to look for when selecting the ideal hotel marketing providers in the ten most important hotel…

partnership-connectivity

FASTBOOKING selects Cendyn to provide seamless connectivity and best of breed solution

Published on March 5, 2018

RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform, … + Read More

RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform,  to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform. This collaboration will provide seamless connections between CRM and FASTBOOKING’s multiple e-commerce solutions which in turn,…

Mockups Design

Play your cards right in finding the right providers for your marketing strategy

Published on March 2, 2018

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make… + Read More

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make it an even more daunting task to find the right providers for you. Quality of the technology, speed of innovation and focus are crucial factors in deciding on a provider,…

trustyou

Case Study: Beachcomber French Riviera

Published on January 30, 2018

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING… + Read More

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING seamlessly connects with the TrustYou platform, to help hoteliers influence all the stages of the guest journey and boost their online reputation. Through FASTBOOKING, hoteliers are given free access to…

BlogPost1

The real talk on hotel website conversion rates

Published on January 16, 2018

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…

digital tips social media

Showcase your hotel on Social Media

Published on December 5, 2017

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…