An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris’ 17th arrondissement, a few steps from the Arc de Triomphe and the Champs-Élysées.
Behind its beautiful 1920s façade, spacious interiors are inspired by the precision and pure elegance of Tsuba (鍔), the traditional hand guard of Japanese swords. The design evokes the clean lines characteristic of this collection piece.
Curtain raised… The opening of a hotel is never a trivial matter. Hoteliers are faced with major challenges:
While it is essential to rely on good operational management, setting up an effective distribution strategy is equally important to ensure the success of a hotel opening.
Discover how FASTBOOKING accompanied Yannick Aragno, General Manager of the Tsuba Hotel, to orchestrate this opening!
We met Yannick, who shared with us the special moment that is a hotel opening, and he explained to us FASTBOOKING’s role in this adventure.
The main challenge was to be able to manage all the e-distribution on a single tool, to have a global view and easy control of everything.
By the way an opening is a unique chance to evaluate and identify your future partners to better manage your distribution. This step is key for the development of a hotel: we had to find a reliable partner to count on.
And then, with a new team and a new framework, it was imperative to have user-friendly solutions that are easy to work with.
We chose FASTBOOKING to accompany us because they offer a high quality of service combined with an affordable price. We needed a solution like this to manage the opening better.
There is an inevitable lack of online visibility: you have to create the brand image of the hotel from scratch. While OTAs can help us develop visibility and reach many travelers, it is certainly not the most profitable channel on a long term view, nor the one that fosters loyalty.
We chose to use social media to help us with search engine optimization: we run a Linkedin page, a Facebook page with already more than 4,000 subscribers, and an Instagram account that allows travelers to share memories of their stay at the Tsuba.
And, as a necessary step, we have paid particular attention to our website and its SEO/SEM. We entrusted the development of our website to FASTBOOKING.
The main advantage of FASTBOOKING is to master both e-commerce techniques to develop a hotel website and traffic acquisition techniques, as well as tech tools such as the booking engine.
We wanted to offer web surfers a true “Tsuba” experience, to convert more visitors into customers. We also wanted to create an emotional connection with visitors and to make our site very attractive. I am delighted with the rendering of the site, its performance and the way the project was managed. On FASTBOOKING’s side, David, our dedicated web project manager, really supported us and helped us to implement innovative e-commerce solutions and modules.
The FASTBOOKING Web Studio has integrated a module that allows travelers to access exclusive offers by logging in via their ‘social identity’ (Facebook, Gmail …) on our website. It’s both engaging and differentiating.
We have also set up a dynamic calendar, which meets travelers’ primary need: find the best price.
Thanks to an intuitive and ergonomic design, it improves the visibility of our prices according to the chosen dates.
To boost conversion, FASTBOOKING has integrated directly on the room description pages a view of the cheapest prices, which refers to the real-time offers available in the booking engine.
In addition, a special offers management module allows me to create a new offer in just a few clicks, thus reaching our target markets.
These examples of functionalities encourage the traveler to confirm his reservation.
We defined our strategy along with the FASTBOOKING team: create banners to look for prospects, but also be visible on metasearch. The goal was to launch the Tsuba’s online presence and reach a selected clientele.
For us, the fact that the Traffic Acquisition team at FASTBOOKING is specialized in the hotel industry is a real asset versus web agencies: they know our problems perfectly and implement adapted and tailor-made strategies.
As an independent hotelier, it is difficult to face major groups and large carriers who invest heavily in numerous distribution channels.
Here, not only does the FASTBOOKING team of experts manage our campaigns, but we only pay for the actual reservations. The risk is null. Thanks to this performance business model, we were able to implement marketing actions that we could not have considered without this partnership.
Moreover, it allows us to benefit from all the digital distribution solutions with one single partner, centralized by a contact person: Matthieu, our key account manager, who guides us proactively.
Perhaps the happiness of meeting everyone around a large buffet, the day after the security commission tested the hotel. We were ready to open two days later. it was a great moment of sharing and camaraderie!
FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers… + Read More
FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers at ITB Berlin 2018. “We’ve put together a list of the top criteria to look for when selecting the ideal hotel marketing providers in the ten most important hotel…
RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform, … + Read More
RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform, to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform. This collaboration will provide seamless connections between CRM and FASTBOOKING’s multiple e-commerce solutions which in turn,…
The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make… + Read More
The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make it an even more daunting task to find the right providers for you. Quality of the technology, speed of innovation and focus are crucial factors in deciding on a provider,…
FASTBOOKING & Availpro teams will join at ITB Berlin Let's meet from March 7th to 9th hall 8.1 / booth 138 and discuss ways to Take… + Read More
FASTBOOKING & Availpro teams will join at ITB Berlin Let's meet from March 7th to 9th hall 8.1 / booth 138 and discuss ways to Take Back the Power on your Distribution! If you want to book an appointment with us, please send us a quick message at email@example.com And this year... Head to our partner Triptease's booth (Hall…
The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING… + Read More
The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING seamlessly connects with the TrustYou platform, to help hoteliers influence all the stages of the guest journey and boost their online reputation. Through FASTBOOKING, hoteliers are given free access to…
The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More
The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…
3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More
3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…