Direct Link

From Direct Looking to Direct Booking

"For hoteliers, Direct Link is a full-service web marketing solution increasing direct bookings via metasearch websites worldwide.

Our commission based business model leads to invest for all traffic acquisition costs. You don't have to worry about traffic risks, costs or budget. We focus on the online user experience, to help you focus on the offline user experience."
Hadrien Lanne, Product Manager
 

Frequently Asked Questions

Why should I do Direct Link instead of doing TripConnect?

“TripConnect is a self-service, and Direct Link a full-service. If you have time and expertise to run digital advertising campaigns on your own everyday and if you have a marketing budget to pay for the clics, you should use TripConnect. Otherwise, let us take care of this for you.”

How long does it take to setup the Direct Link ?

As a hotelier, you just have to update your room pictures in your BackOffice to ensure a beautiful display on your dedicated Landing Page. We do everything else. It takes about 2 weeks to have your campaign active on all our metasearch partners.

Why is Direct Link using a Landing Page whereas competitors don't ?

Because user experience is of paramount importance. It is key in the path to conversion to confort users in their choices and ease it as much as possible.
Years of continuous testing have led to this conclusion: guide the user into a trustful and clear understanding of what they are booking, is the key to maximise that conversion. 

If you manage my campaigns, what is your main objective ?

We maximise direct bookings while keeping positive ROI. Thanks to our landing page and its great convertion, we are able to invest even more.

Newsfeed

Showing news about Direct Link
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Market study > online trip research, expectations, experience sharing

FASTBOOKING announces a major partnership with Hotix in Africa

Published on June 2, 2014

Paris - 2nd June, 2014 FASTBOOKING is stepping up the pace of its expansion in North and West Africa by signing… + Read More

Paris - 2nd June, 2014 FASTBOOKING is stepping up the pace of its expansion in North and West Africa by signing a distribution partnership agreement with Hotix, a leading PMS and IT solutions provider for the hotel industry. FASTBOOKING is pleased to announce its strategic partnership with Hotix in North and West…

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TripAdvisor's profit misses estimate as costs climb

New: FastBooking Direct Link brings Internet users closer to the hotel’s official website

Published on November 22, 2011

Paris, France and Johannesburg, South Africa ; November 22, 2011 Direct Link is a FastBooking exclusive and a worldwide innovation for… + Read More

Paris, France and Johannesburg, South Africa ; November 22, 2011 Direct Link is a FastBooking exclusive and a worldwide innovation for independent hotels and independent hotel groups.  A single click on the ‘check rates’ button brings Internet users from worldwide partner sites to a special page on the official hotel website…

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What are yours? > 5 best practices in service

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RT Bill discusses the future of hotels with

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Directly ? >  to let  chat directly with  before a trip via Q&A system