Direct Link

From Direct Looking to Direct Booking

"For hoteliers, Direct Link is a full-service web marketing solution increasing direct bookings via metasearch websites worldwide.

Our commission based business model leads to invest for all traffic acquisition costs. You don't have to worry about traffic risks, costs or budget. We focus on the online user experience, to help you focus on the offline user experience."
Hadrien Lanne, Digital Marketing Director
 

Frequently Asked Questions

Why should I do Direct Link instead of doing TripConnect?

“TripConnect is a self-service, and Direct Link a full-service. If you have time and expertise to run digital advertising campaigns on your own everyday and if you have a marketing budget to pay for the clics, you should use TripConnect. Otherwise, let us take care of this for you.”

How long does it take to setup the Direct Link ?

As a hotelier, you just have to update your room pictures in your BackOffice to ensure a beautiful display on your dedicated Landing Page. We do everything else. It takes about 2 weeks to have your campaign active on all our metasearch partners.

Why is Direct Link using a Landing Page whereas competitors don't ?

Because user experience is of paramount importance. It is key in the path to conversion to confort users in their choices and ease it as much as possible.
Years of continuous testing have led to this conclusion: guide the user into a trustful and clear understanding of what they are booking, is the key to maximise that conversion. 

If you manage my campaigns, what is your main objective ?

We maximise direct bookings while keeping positive ROI. Thanks to our landing page and its great convertion, we are able to invest even more.

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