Display Ads

“It is already challenging to direct internet users to your official site, and that is not enough: 95% of internet users do not book on their first visit. You therefore have to deploy digital marketing tactics, whose purpose is not only to increase the number of first visits but also to make customers return to your site. Our goal is to improve your direct sales by targeting travellers interested in your destination at the right time in order to feature your hotel by displaying advertising banners while they browse the web. The Display Ads technique allows us to double conversion rates when a traveller visits a hotel website via one of our banners.”
Hadrien Lanne, FASTBOOKING Digital Marketing Director

Frequently Asked Questions

Must I create my own banners?

Don’t worry, we will take care of everything from A to Z. We only need a few photos of your hotel. If you prefer to use your own banners, that’s also possible. All you need to do is send them to our team who will target certain banners during different periods in order to support one of your special offers, for example.

On which sites will my hotel banners appear?

This can vary: news, destination forums, Skype chat-type applications…we will display your banners wherever your potential customers are found. Moreover, we have a black list of inappropriate sites so that your hotel does not appear on them.

Can I target certain markets, for example, China?

Yes. Similar to Search Engine Marketing, we can target all those countries whose language is compatible with your website.

If I want to give my hotel maximum visibility and increase my conversion rate to its greatest potential, I should probably use all 3 solutions: SEM, DL and DA. So do I have to pay three times?

NO. With FASTBOOKING if you use all the traffic-purchasing solutions, we are only paid once: at the time the booking is used, i.e. when the customer sleeps at the hotel.

       

Newsfeed

Showing news about Display Ads
1   2  

Metasearch: The winning approach to direct bookings by | International

0   1  

RT Metasearch: The Winning Approach To Direct Bookings

0   6  

RT Etude Phocus Forward 2017 : Les tendances du en ligne se confirment via

digital tips

5 steps to building a successful special offers strategy

Published on April 25, 2017

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand… + Read More

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand out from OTAs. Price is the first decision criteria for travellers in the hotel reservation journey. They are looking for the best deal. Have you always wondered how to make…

laurent elbaz

Distribution Manager: my 5 favorite features

Published on April 25, 2017

A short walk from the famous Brasserie Georges, in the city of Lyon in France, we met Laurent Elbaz. In… + Read More

A short walk from the famous Brasserie Georges, in the city of Lyon in France, we met Laurent Elbaz. In charge of the Revenue Management and the digital strategy of the Authentik Hotels group, Laurent shared with us 5 features of the FASTBOOKING Distribution Manager that make his work easier.   We…

close to you

Hoteliers focus on optimising Digital Distribution

Published on April 25, 2017

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is… + Read More

Latest Digital Distribution Trends with practical and actionable techniques to aid hoteliers to optimise digital channels and maximise profitability  Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly complex. To define its strategy to compete for guests in digital communities that emerge daily…

89cdf615-1ae1-4af6-9d2e-247009e739f7

Metasearch: the winning approach to direct bookings

Published on April 12, 2017

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to… + Read More

Technology has consistently changed our approach to the ways we manage and do business. As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends so as to compete in the…

close tou you DA

FASTBOOKING DIGITAL ACADEMY: improving hoteliers’ performance

Published on February 14, 2017

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel… + Read More

A surge of new technologies, transforming economic contexts, ever more eager competitors and distributors... the stakes are multiple for hotel owners today. As a consequence, it's important to stand out. However, optimising your RevPar, increasing your visibility, managing your on-line reputation - all essential elements to increase direct sales - can…

digital tips seo

7 tips to enhance your SEO

Published on February 14, 2017

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a… + Read More

SEO, or Search Engine Optimization, is the set of marketing and technology best practices to improve the positioning of a website in the natural results of search engines: this is called natural or organic SEO. In contrast to paid indexing (PPC), which allows you to position the website of your…

testimonial santika

HOTEL WEBSITE: Improving the user experience

Published on February 13, 2017

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on… + Read More

Mr Agustino Fernando, General Manager of E-commerce & Revenue Management of Santika Indonesia Hotels & Resorts, shared his experience on the effectiveness and efficiency of a state-of-the-art website solution that drives direct booking. He stressed the importance on the enhancement of customer experience with user-friendly features that allows easy navigation…