Display Ads

“It is already challenging to direct internet users to your official site, and that is not enough: 95% of internet users do not book on their first visit. You therefore have to deploy digital marketing tactics, whose purpose is not only to increase the number of first visits but also to make customers return to your site. Our goal is to improve your direct sales by targeting travellers interested in your destination at the right time in order to feature your hotel by displaying advertising banners while they browse the web. The Display Ads technique allows us to double conversion rates when a traveller visits a hotel website via one of our banners.”
Hadrien Lanne, FASTBOOKING Digital Marketing Director

Frequently Asked Questions

Must I create my own banners?

Don’t worry, we will take care of everything from A to Z. We only need a few photos of your hotel. If you prefer to use your own banners, that’s also possible. All you need to do is send them to our team who will target certain banners during different periods in order to support one of your special offers, for example.

On which sites will my hotel banners appear?

This can vary: news, destination forums, Skype chat-type applications…we will display your banners wherever your potential customers are found. Moreover, we have a black list of inappropriate sites so that your hotel does not appear on them.

Can I target certain markets, for example, China?

Yes. Similar to Search Engine Marketing, we can target all those countries whose language is compatible with your website.

If I want to give my hotel maximum visibility and increase my conversion rate to its greatest potential, I should probably use all 3 solutions: SEM, DL and DA. So do I have to pay three times?

NO. With FASTBOOKING if you use all the traffic-purchasing solutions, we are only paid once: at the time the booking is used, i.e. when the customer sleeps at the hotel.

       

Newsfeed

Showing news about Display Ads
2   2  

con | 40 min per aumentare le vendite grazie ai | 26/10 | Registrati >…

0   0  

Domani, 11:00 AM > FASTBOOKING Webinar > Sfruttare i Metasearch per aumentare le prenotazioni dirette > Registrati…

1   0  

> le groupe gagne un abonnement nouvelle plateforme de gestion des…

digital tips NL 5

8 tips to improve your competitiveness and attractiveness

Published on October 1, 2017

Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and… + Read More

Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and what they can afford or are willing to pay Demand: the volume of travelers looking to stay in a hotel at a given price in a given time period, and for…

nl-0917-close-to-you

Carole presents the Web Studio

Published on September 28, 2017

We met Carole between two customer appointments. 590 hoteliers have chosen FASTBOOKING Web Studio to develop their sites this year,… + Read More

We met Carole between two customer appointments. 590 hoteliers have chosen FASTBOOKING Web Studio to develop their sites this year, so one meeting follows another! With her team of experts, project managers, developers and graphic designers, Carole has enabled the launch of nearly 400 sites for individual hotels and groups since…

feedback NL 5

The Royal Monceau Raffles Paris gets a new look

Published on September 22, 2017

Just a few days away from Paris fashion week, the main hotels from the City of Lights are preparing to… + Read More

Just a few days away from Paris fashion week, the main hotels from the City of Lights are preparing to fill up. For this occasion, the legendary Parisian Royal Monceau Palace website has been redesigned and offers a new haute couture online showcase! The Royal Monceau, renovated in 2012 by Philippe…

Infographics

Selecting the right Hotel Direct Distribution Solutions

Published on August 31, 2017

As a Hotel Manager/Director, have you ever felt uncertain or slightly overwhelmed by the number of partners and tools you… + Read More

As a Hotel Manager/Director, have you ever felt uncertain or slightly overwhelmed by the number of partners and tools you need to manage to properly market your hotel? It’s a fact that in today’s hotel marketing world, managing online distribution performance, hoteliers need to activate various triggers and a…

digital tips

How to attract Corporate travelers to your hotel?

Published on June 27, 2017

By 2016, business travel spending was US $ 1,300 billion, and the Global Business Travelers Association expects it to grow… + Read More

By 2016, business travel spending was US $ 1,300 billion, and the Global Business Travelers Association expects it to grow by 6% by 2020. Are business clients an opportunity for independent hotels and how can you capture it? Breakfast on-the-go, early departure, quick check-in..., business customers are often easy to manage. Moreover,…

partnership-connectivity

FASTBOOKING & Smart ehotels: Relax, we make GDS easy for you!

Published on June 27, 2017

  To enable hoteliers to leverage on GDS sales opportunities, FASTBOOKING has partnered with Smart ehotels to help independently owned hotels… + Read More

  To enable hoteliers to leverage on GDS sales opportunities, FASTBOOKING has partnered with Smart ehotels to help independently owned hotels and small hotel chains maximize their visibility and gain time and resources by outsourcing the management of the RFP process to Smart ehotels. Since 2004, Smart ehotels has focused on boosting…