E-reputation

Travelers will find, book and trust your hotel.

“The leading independent review platform, TrustYou – integrated in your booking engine ATTRACTION – to leverage your e-reputation and boost your direct sales”
Laurent Leca, Product and Innovation Director
 

Frequently Asked Questions

Why should I be concerned about E-reputation?

Today, 95% of travellers read reviews before making a booking decision, with the average guest reading 6-12 reviews before booking a hotel room*. Even if e-reputation is only one of hoteliers’ day-to-day challenges, managing guest satisfaction is key to increasing direct bookings online. *Consumer Research Identifies How To Present Travel Review Content For Optimal Bookings, TrustYou, Feb. 2015

How does the TrustYou solution work?

It’s very easy and fully integrated into the FASTBOOKING booking engine:

1. Collect reviews automatically thanks to a customer survey available in 17 languages

2. Reviews are pushed to all Google Services to enhance Google Content

3. Reviews and ratings are shown on the hotel’s site to reassure guests during the booking process

4. TrustScore is also displayed in ATTRACTION, the FASTBOOKING Booking Engine to reassure guests during booking process. 

Why do I need more reviews?

Hotels scores increase by 8%* when using TrustYou Stars surveys to collect more reviews. Moreover, customer reviews are a key factor in the traveler’s decision journey. *TrustYou internal research on key accounts using TrustYou surveys, Aug. 2015 

How does TrustYou calculate the TrustScore?

The proprietary semantic analysis algorithms developed by TrustYou learn from data on the web to detect positive, neutral and negative aspects in sentences. Once detected, individual opinions are then grouped into different categories (e.g. room, service, location etc.) and counted to form an overall score. 

How long does it take to have the solution up and running?

It takes just one second to activate TrustYou Stars from your booking engine Attraction. Once it is activated, surveys can be sent from Day One to checked-out customers. 

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