Metasearch Marketing

Metasearch: the winning approach to direct bookings

TripAdvisor, Google Hotels Ads, Trivago, Kayak... Travelers favor metasearch, that are therefore vital in today's hotel distribution landscape! In order to help you leverage Metasearch sales opportunities, FASTBOOKING propose 2 solutions : Direct Link and MetaGenius.
Hadrien Lanne, Head of Traffic Acquisition

Frequently Asked Questions

What is the difference between Direct Link and MetaGenius?

Direct Link is a managed service with a commission-based model. No need for internal ressource : FASTBOOKING team take care of everything from connection to campaign management. You don’t pay for clicks, you only pay a commission on consumed bookings.
MetaGenius is a metasearch management platform, allowing you to self manage your budget and campaigns.

Can I target specific market, for example China?

Yes. You can target all those countries whose language is compatible with your Booking Engine.

Do I have the visibility on my performance?

Of course, thanks to reports, you can check your campaigns performance.

Can I target a specific Metaserach?

Yes; According to your target market you can select the most appropriate Metasearch.

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Buchen Sie Ihren Platz für die nächste Hotel Veranstaltung in am 15/02!

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RT The real deal on hotel website conversion rates. A brilliant study on what makes or breaks conversion rate. Even th…

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The real talk on hotel website conversion rates

Published on January 16, 2018

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…

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Showcase your hotel on Social Media

Published on December 5, 2017

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…

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Recasting a hotel website: the Explorers case

Published on December 5, 2017

Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to… + Read More

Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to expect? Feedback from Frédérique Houpert, Head of Digital for the Algonquin Group, and Patrice Liebermann, Sales and Marketing Director of the Explorers Hotel, followed by the exclusive advice of Adnane Kassamaly,…

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2017 Villegiature Awards

Published on December 5, 2017

Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels… + Read More

Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels compete in various categories: Best Hotel, Best Resort, Best Group or Best Service, etc... FASTBOOKING has been a partner in this event over the past 3 years and was very honoured…

Tsuba Hotel

Tsuba Hotel: the story of a successful opening

Published on October 24, 2017

An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris'… + Read More

An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris' 17th arrondissement, a few steps from the Arc de Triomphe and the Champs-Élysées. Behind its beautiful 1920s façade, spacious interiors are inspired by the precision and pure elegance of Tsuba (鍔),…

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8 tips to improve your competitiveness and attractiveness

Published on October 1, 2017

Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and… + Read More

Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and what they can afford or are willing to pay Demand: the volume of travelers looking to stay in a hotel at a given price in a given time period, and for…