Search Engine Marketing

Maximum ROI, No Risks

“Made for hotels' official websites, FASTBOOKING’s SEM program is a web marketing solution that increases visibility on search engines results pages (SERPs) worldwide. Investing in Search Engine Marketing with FASTBOOKING increases instantly your direct bookings”.
Didier Wong, Traffic Acquisition Manager, SEM program

Case Studies

Explorers Hotel

Challenge: increase revenue for a hotel targeting European audiences wishing to discover Disneyland. Quickly
Solutions
  • Pricing strategy by segment and by customer behaviour
  • Conversion oriented website targeting children as well as adults in 6 major western European languages
  • SEM improvement : Ad extensions (sitelinks) and generic keywords thanks to conversion increase
KPI
  • 50% increase in website conversion 
  • Traffic increased by 30%
  • Revenue increased by 34% 
The reactivity of the teams, their deep understanding of our issues and their client support let us produce very good results quickly. We trusted FASTBOOKING to build a website that would help us develop our direct sales.
Frédérique Houpert - Digital manager

Frequently Asked Questions

Why should I do SEM campaigns if my official website already appears first in organic results?

Are you sure you are in the first position in every language on Google? Unlike SEO results where websites redirect on homepage, in SEM campaigns you can chose a specific landing page where the web user will be redirected, for instance your promotions and special offers page.

Most of people click on natural search results and not advertising, don't they?

Many people don’t see the difference between paid search results and organic results and tend to click on the first three results that are most of the time PPC ads. 

Why should I communicate on my brand ?

OTAs can use your brand as keywords and divert travelers that were looking for you to their website. It is essential to appear in the first 3 positions. It accounts for more than 65% of the traffic.  

Is there no interest to let the OTAs doing PPC campaigns for us?

OTAs can use your brand as keywords and redirect to a page where your hotel will be introduced on the same page as your competitors. Moreover, their commission rate is generally much more expensive than our 15% commission based on confirmed bookings.

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RT The real deal on hotel website conversion rates. A brilliant study on what makes or breaks conversion rate. Even th…

BlogPost1

The real talk on hotel website conversion rates

Published on January 16, 2018

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…

digital tips social media

Showcase your hotel on Social Media

Published on December 5, 2017

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…

feedback explorers

Recasting a hotel website: the Explorers case

Published on December 5, 2017

Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to… + Read More

Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to expect? Feedback from Frédérique Houpert, Head of Digital for the Algonquin Group, and Patrice Liebermann, Sales and Marketing Director of the Explorers Hotel, followed by the exclusive advice of Adnane Kassamaly,…

close to you NE

2017 Villegiature Awards

Published on December 5, 2017

Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels… + Read More

Founded in 2003, the Villegiature Awards rewards every year the World's best hotels, distinguished by a jury of journalists. Hotels compete in various categories: Best Hotel, Best Resort, Best Group or Best Service, etc... FASTBOOKING has been a partner in this event over the past 3 years and was very honoured…

Tsuba Hotel

Tsuba Hotel: the story of a successful opening

Published on October 24, 2017

An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris'… + Read More

An elegant 4-star Parisian hotel with 82 rooms, the Tsuba Hotel opened its doors a few months ago in Paris' 17th arrondissement, a few steps from the Arc de Triomphe and the Champs-Élysées. Behind its beautiful 1920s façade, spacious interiors are inspired by the precision and pure elegance of Tsuba (鍔),…

digital tips NL 5

8 tips to improve your competitiveness and attractiveness

Published on October 1, 2017

Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and… + Read More

Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and what they can afford or are willing to pay Demand: the volume of travelers looking to stay in a hotel at a given price in a given time period, and for…