Search Engine Marketing

Maximum ROI, No Risks

“Made for hotels' official websites, FASTBOOKING’s SEM program is a web marketing solution that increases visibility on search engines results pages (SERPs) worldwide. Investing in Search Engine Marketing with FASTBOOKING increases instantly your direct bookings”.
Didier Wong, Traffic Acquisition Manager, SEM program

Case Studies

Explorers Hotel

Challenge: increase revenue for a hotel targeting European audiences wishing to discover Disneyland. Quickly
Solutions
  • Pricing strategy by segment and by customer behaviour
  • Conversion oriented website targeting children as well as adults in 6 major western European languages
  • SEM improvement : Ad extensions (sitelinks) and generic keywords thanks to conversion increase
KPI
  • 50% increase in website conversion 
  • Traffic increased by 30%
  • Revenue increased by 34% 
The reactivity of the teams, their deep understanding of our issues and their client support let us produce very good results quickly. We trusted FASTBOOKING to build a website that would help us develop our direct sales.
Frédérique Houpert - Digital manager

Frequently Asked Questions

Why should I do SEM campaigns if my official website already appears first in organic results?

Are you sure you are in the first position in every language on Google? Unlike SEO results where websites redirect on homepage, in SEM campaigns you can chose a specific landing page where the web user will be redirected, for instance your promotions and special offers page.

Most of people click on natural search results and not advertising, don't they?

Many people don’t see the difference between paid search results and organic results and tend to click on the first three results that are most of the time PPC ads. 

Why should I communicate on my brand ?

OTAs can use your brand as keywords and divert travelers that were looking for you to their website. It is essential to appear in the first 3 positions. It accounts for more than 65% of the traffic.  

Is there no interest to let the OTAs doing PPC campaigns for us?

OTAs can use your brand as keywords and redirect to a page where your hotel will be introduced on the same page as your competitors. Moreover, their commission rate is generally much more expensive than our 15% commission based on confirmed bookings.

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ENHANCE THE BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS

Published on April 11, 2018

FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata… + Read More

FASTBOOKING and Serenata join forces to enhance Hotel’s Direct Booking with seamless connectivity and the best-in-class solutions. FASTBOOKING and Serenata join forces to enhance hotel’s direct booking with seamless connectivity all in one-stop. This collaboration will provide the hospitality industry with the best-in-class e-commerce and CRM solutions to drive qualified…

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FASTBOOKING and Availpro release a “shopping guide” for ITB Berlin 2018

Published on March 5, 2018

FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers… + Read More

FASTBOOKING and Availpro partnered up to deliver a first-rate guide for hoteliers shopping for new hotel marketing providers at ITB Berlin 2018. “We’ve put together a list of the top criteria to look for when selecting the ideal hotel marketing providers in the ten most important hotel…

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FASTBOOKING selects Cendyn to provide seamless connectivity and best of breed solution

Published on March 5, 2018

RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform, … + Read More

RE-EVALUATE AND BUILD A SUCCESSFUL BOOKING SEQUENCE INFRASTRUCTURE RETAIN YOUR GUESTS! FASTBOOKING has selected Cendyn, the leading CRM and sales platform,  to provide the hospitality industry with the best-of-breed CRM solution through their connectivity platform. This collaboration will provide seamless connections between CRM and FASTBOOKING’s multiple e-commerce solutions which in turn,…

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Play your cards right in finding the right providers for your marketing strategy

Published on March 2, 2018

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make… + Read More

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make it an even more daunting task to find the right providers for you. Quality of the technology, speed of innovation and focus are crucial factors in deciding on a provider,…

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Case Study: Beachcomber French Riviera

Published on January 30, 2018

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING… + Read More

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING seamlessly connects with the TrustYou platform, to help hoteliers influence all the stages of the guest journey and boost their online reputation. Through FASTBOOKING, hoteliers are given free access to…

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The real talk on hotel website conversion rates

Published on January 16, 2018

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion… + Read More

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are…

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Showcase your hotel on Social Media

Published on December 5, 2017

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing… + Read More

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful and is changing the way consumers…