Search Engine Marketing

Maximum ROI, No Risks

“Made for hotels' official websites, FASTBOOKING’s SEM program is a web marketing solution that increases visibility on search engines results pages (SERPs) worldwide. Investing in Search Engine Marketing with FASTBOOKING increases instantly your direct bookings”.
Didier Wong, Traffic Acquisition Manager, SEM program

Case Studies

Explorers Hotel

Challenge: increase revenue for a hotel targeting European audiences wishing to discover Disneyland. Quickly
Solutions
  • Pricing strategy by segment and by customer behaviour
  • Conversion oriented website targeting children as well as adults in 6 major western European languages
  • SEM improvement : Ad extensions (sitelinks) and generic keywords thanks to conversion increase
KPI
  • 50% increase in website conversion 
  • Traffic increased by 30%
  • Revenue increased by 34% 
The reactivity of the teams, their deep understanding of our issues and their client support let us produce very good results quickly. We trusted FASTBOOKING to build a website that would help us develop our direct sales.
Frédérique Houpert - Digital manager

Frequently Asked Questions

Why should I do SEM campaigns if my official website already appears first in organic results?

Are you sure you are in the first position in every language on Google? Unlike SEO results where websites redirect on homepage, in SEM campaigns you can chose a specific landing page where the web user will be redirected, for instance your promotions and special offers page.

Most of people click on natural search results and not advertising, don't they?

Many people don’t see the difference between paid search results and organic results and tend to click on the first three results that are most of the time PPC ads. 

Why should I communicate on my brand ?

OTAs can use your brand as keywords and divert travelers that were looking for you to their website. It is essential to appear in the first 3 positions. It accounts for more than 65% of the traffic.  

Is there no interest to let the OTAs doing PPC campaigns for us?

OTAs can use your brand as keywords and redirect to a page where your hotel will be introduced on the same page as your competitors. Moreover, their commission rate is generally much more expensive than our 15% commission based on confirmed bookings.

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Infographics

Selecting the right Hotel Direct Distribution Solutions

Published on August 31, 2017

As a Hotel Manager/Director, have you ever felt uncertain or slightly overwhelmed by the number of partners and tools you… + Read More

As a Hotel Manager/Director, have you ever felt uncertain or slightly overwhelmed by the number of partners and tools you need to manage to properly market your hotel? It’s a fact that in today’s hotel marketing world, managing online distribution performance, hoteliers need to activate various triggers and a…

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How to attract Corporate travelers to your hotel?

Published on June 27, 2017

By 2016, business travel spending was US $ 1,300 billion, and the Global Business Travelers Association expects it to grow… + Read More

By 2016, business travel spending was US $ 1,300 billion, and the Global Business Travelers Association expects it to grow by 6% by 2020. Are business clients an opportunity for independent hotels and how can you capture it? Breakfast on-the-go, early departure, quick check-in..., business customers are often easy to manage. Moreover,…

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FASTBOOKING & Smart ehotels: Relax, we make GDS easy for you!

Published on June 27, 2017

  To enable hoteliers to leverage on GDS sales opportunities, FASTBOOKING has partnered with Smart ehotels to help independently owned hotels… + Read More

  To enable hoteliers to leverage on GDS sales opportunities, FASTBOOKING has partnered with Smart ehotels to help independently owned hotels and small hotel chains maximize their visibility and gain time and resources by outsourcing the management of the RFP process to Smart ehotels. Since 2004, Smart ehotels has focused on boosting…

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FASTBOOKING Webinar: let’s learn!

Published on June 27, 2017

For a few month now, FASTBOOKING has been offering free Webinars on topics relevant to independent hoteliers. The growing importance of… + Read More

For a few month now, FASTBOOKING has been offering free Webinars on topics relevant to independent hoteliers. The growing importance of a hotel's digital strategy raises interest in the industry to learn new technics and tips to attract travelers. These short-format trainings are particularly favoured by hoteliers whose time is precious…

feedback

FASTBOOKING partners with VeryChic

Published on June 27, 2017

Want to reach more upscale segment clients? NEW! VeryChic.com channel now available! VeryChic.com is a members only club that offers exclusive… + Read More

Want to reach more upscale segment clients? NEW! VeryChic.com channel now available! VeryChic.com is a members only club that offers exclusive deals in extraordinary hotels to its 6 million members. Already over 4000 partner hotels optimise their distribution and target new upscale segment clients via VeryChic. Among them...   CAPE & KANTARY HOTELS ***** "Very…

digital tips

5 steps to building a successful special offers strategy

Published on April 25, 2017

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand… + Read More

Today’s distribution landscape makes it difficult for independent hotels to take back control of their own distribution and to stand out from OTAs. Price is the first decision criteria for travellers in the hotel reservation journey. They are looking for the best deal. Have you always wondered how to make…