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Case studies Strategy-linked tools For GLA Hotels, a voluntary chain of prestigious hotels located all over the world, the challenge lay in offering Internet bookings on all its hotels while creating an online marketing strategy under its own name, through its exclusive offers. The Internet user had to be able to access, from a single booking screen, the same information as when logging on directly to one of the hotels in the group, while still benefiting from the rates marketed exclusively on the GLA Hotels website. The FastBooking solution: Using a single interface, FastBooking enables the user to book according to date, destination or hotel while accessing both the rates offered by the hotel itself and those marketed exclusively by the group. Each hotel updates its rates and availability on its own website and the data is transferred automatically to the GLA website with no extra work involved. The group can therefore adopt a marketing policy independently from its affiliated hotels. www.glahotels.com Consistent positioning The hotels of the Société des Bains de Mer de Monte Carlo (SBM) had a very clear brief, particularly in terms of image and accessibility. Given their essentially individual clientele, it was vital to retain a customized offer. SBM was determined to offer the same quality of service to its Internet clients and wanted extras such as champagne or flowers in the room to be accessible on Internet bookings too. The FastBooking solution: The booking interface includes all the options required by the Société des Bains de Mer. Customers find the same guarantees and services online as when booking by phone or through an agency. SBM has therefore retained the same level of appeal for its Internet customers, its offer is entirely consistent with its identity in the luxury hotel bracket and the sales generated through the Internet don’t require a middleman . www.montecarloresort.com Gaining hotel visibility Aware of the increasing importance of the Internet for its Leisure clientele, the Best Mont Blanc group in Chamonix decided to review its entire Internet strategy. It was vital for the group to develop Internet sales while respecting the booking structure associated with mountain hotels (date of arrival, length of stay, weekly/weekend rates…). For a clientele often limited to specific dates, the process of finding a room can be arduous and time-consuming. The FastBooking solution: FastBooking was involved from the outset in reworking the website. The key to its success lay in exchange and mutual involvement. Referencing, layout, link management…, each one of these aspects was examined by FastBooking’s team of e-consultants who shared their expertise to turn the site into a truly effective marketing tool. This strategy was complemented by the creation of a booking portal dedicated exclusively to Chamonix hotels : www.hotels-direct-chamonix.com. In just over a semester, the group already expects to exceed 15% in online bookings. www.best-mont-blanc.com |
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