搜索引擎营销

最大的投资回报,无风险

FastBooking的SEM程序专为酒店的官方网站制作,是一种增加全球范围内搜索引擎结果页面(SERP)中知名度的web营销解决方案。通过FastBooking在搜索引擎营销中的投入,增加您的直接预订立竿见影
Didier Wong, Traffic Acquisition Manager, SEM program

案例研究

Explorers Hotel

挑战:增加一家目标人群为迪士尼乐园欧洲游客的酒店的收入。迅速实现
解决方案
  • 按区段和客户行为的定价策略
  • 以转换为导向的网站,针对儿童以及6个主要西欧语言的成人
  • SEM改进:由于转化率增加的广告扩展(网站链接)和通用关键字
关键绩效指标
  • 网站的转化率提高50%
  • 流量增加30%
  • 收入增长34%
The reactivity of the teams, their deep understanding of our issues and their client support les us produce very good results quickly. We trusted FASTBOOKING to build a website that would help us develop our direct sales.
Frédérique Houpert - Digital manager

常见问题

如果我的官方网站已经在自然搜索结果排在第一位,为什么还要进行SEM活动?

您是否确定您在Google上的每种语言都在第一的位置?与网站重新定向到主页的SEO结果不同,您在 SEM活动中可以选择一个将web用户将重新的特定登陆页面,例如您促销和特别优惠页面。

大多数人点击自然搜索结果而不是广告,不是吗?

很多人看不到付费搜索结果和自然搜索结果之间的差异,往往会点击前三个结果,这些结果大部分时候是PPC广告。 

我为什么应该在我的品牌上进行沟通?

OTA可能使用您的品牌作为关键字,将查找您的旅客分流到他们自己的网站。出现在前三位至关重要,它们占到流量的65%以上。  

让OTA为我们进行PPC活动是否没有什么利害关系?

OTA可能使用您的品牌作为关键字,将查找您的旅客重新定向到一个页面,在这个页面上有您的酒店的介绍,也有您竞争对手的。此外,他们的佣金费率一般远高于我们按照确认预订15%的佣金。

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  PRESS RELEASE Paris, 04/10/2016   Eric Peyrard appointed FASTBOOKING’s Managing Director for France and Northern Europe   FASTBOOKING has chosen Eric Peyrard to develop its market… + 阅读更多

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