电子口碑

旅客将會查詢、预订并信赖您的酒店

“领军独立评价平台的TrustYou与您的预订引擎ATTRACTION結合,可以提高您的电子口碑并促进您的直接销售”
Laurent Leca,产品与创新总监
 

常见问题

为什么我需要关注电子口碑?

现在95%的旅行者在预订前会先阅读酒店评价,平均每位顾客在订房前会阅读6-12个评价*。虽然电子口碑只不过是酒店管理者的日常挑战之一,但管理好顾客满意度绝对是增加网上直接订房量的关键。

*通过顾客调查可确认何种调查内容可以提高预订量,TrustYou,2015年2月

TrustYou方案的运作方式是什么?

非常简单:就是充分将调查方案与FASTBOOKING的预订引擎相整合:

1.有17种语言版本的调查表有助于自动积累顾客评价

2.顾客评价被推送至所有谷歌服务系统,因此增加了谷歌上的酒店信息

3.可在酒店网站显示顾客评价和评分,在预订过程中直接可以招揽顾客

4.TrustScore还可显示在ATTRACTION上,FASTBOOKING的预订引擎在预订过程中就可以直接招揽顾客

为何需要积累更多的顾客评价?

使用TrustYou Stars调查方案可以将酒店评分提高8%*。而顾客评价是旅行者做出旅行决定的关键因素。

*TrustYou对关键顾客使用TrustYou调查方案的国际性研究,2015年8月

TrustYou如何计算TrustScore?

TrustYou开发的专用语义分析算法研究网络数据,继而在语句中检测出正面、中立和负面评价。检测出的个别观点将进一步按照不同类型(如:房间、服务、酒店位置等)进行分组,最后计算出一个综合评分。

调查方案从启动至运行需要多长时间?

在您的预订引擎ATTACTION激活TrustYou Stars只需一秒钟。 一旦激活账号,调查表就会发送给刚刚退房一天的顾客。

 

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