Archive - Categories : Insights

As you know, your hotel's website is your online showcase. It is essential for your establishment’s reputation to offer a web experience that meets the new habits of travelers, but that also meets SEO (Search Engine Optimization) criteria, so that you appear in a pole position on search… + Read More

Distribution is crucial to the success of any hotel, and digital marketing for hotels is becoming increasingly sophisticated. FASTBOOKING & Availpro, in partnership with major Hospitality Industry specialists from Adroll, Facebook, Google and The Hotels Network, shared a different path… + Read More

The day after Dublin, the Hotel Digital Lab 2018 edition’s European swing continued in London. Delegates converged on the plush Sofitel St James hotel seeking advice on the best ways to leverage technology and digital marketing to increase hotel sales, and how to find a healthy balance… + Read More

The technology landscape for hotel marketing is growing every year. More services, more tools, and more providers make it an even more daunting task to find the right providers for you. Quality of the technology, speed of innovation and focus are crucial factors in deciding on a provider, of… + Read More

The Beachcomber French Riviera hotel started working with TrustYou in September 2016, based on the partnership between TrustYou and FASTBOOKING. FASTBOOKING seamlessly connects with the TrustYou platform, to help hoteliers influence all the stages of the guest journey and boost their… + Read More

The average hotel website conversion rate is 2.2 %, with the top 20 % of hotels having an average conversion rate of 5.6 % and the bottom 20 % having a conversion rate of 0.3 %. These are sweeping averages which might be practical when benchmarking one’s hotel but are almost always… + Read More

3 billion people use social media today. From engaging with new customers to improving your SEO, social media are amazing tools to market your hotel and increase its visibility along the traveler’s research and booking journey. Moreover, mobile trends make social media even more powerful… + Read More

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Recasting a site is an important decision: what criteria to consider before getting into it? What return on investment to expect? Feedback from Frédérique Houpert, Head of Digital for the Algonquin Group, and Patrice Liebermann, Sales and Marketing Director of the Explorers Hotel,… + Read More

Today, a hotel’s pricing strategy is defined according to 3 main criteria: Segmentation: who are the customers you are targeting and what they can afford or are willing to pay Demand: the volume of travelers looking to stay in a hotel at a given price in a given time period, and for… + Read More