RESPONSABLE MARKETING PRODUITS H/F

Area: Europe, Middle East & Africa, Paris
Department:

Le poste

Rattaché(e) au Global Marketing & Communications Director, vous êtes responsable des activités de marketing interne et externe pour tous les produits et services FASTBOOKING.

Vous créez les messages et définissez le positionnement des produits. Vous concevez et développez des programmes de marketing innovants stimulant la demande client.

Les missions

  • Développement du positionnement différenciant les produits et services FASTBOOKING sur leurs marchés
  • Conception des propositions de valeurs et des outils d’aide à la vente en support aux équipes Ventes et Account management des différents marchés ( Europe & Asie)
  • Création des contenus (fiche produit, white papers études de cas, vidéos, ..)
  • Définition et exécution d’un plan de marketing produit : planification du lancement de nouveaux produits et gestion de la mise en œuvre multifonctionnelle du plan, main dans la main avec l’équipe produit.
  • Veille & benchmark marché : connaissance des outils, pratiques et attentes des clients et veille concurrentielle.
  • Programmation et réalisation des Webinaires FASTBOOKING
  • Définition des sujets, contenus et animateur.
  • Définition et suivi du calendrier annuel et suivi des KPIS.
  • Développement de la stratégie et gestion des programmes de marketing pour accroître la visibilité et la demande sur les produits et services FASTBOOKING
  • Contribution au développement de nouvelles idées et nouvelles méthodes.

Le profil 

  • Formation Bac+4 minimum (type école de commerce)
  • 5 ans+ d’expérience marketing dans l’industrie Digitale/logicielle ou l’hôtellerie
  • Sens de la relation humaine pour intéragir avec les clients, les partenaires, les collègues dans un environnement mulitculturel.
  • Sensibilité aux innovations du marché
  • A l’aise avec la gestion de projets et avec l’opérationnel.
  • Maîtrise des méthodes et outils marketing
  • Anglais et Français courant.

Les plus :

  • Un esprit startup dans une société adossée à un grand Groupe
  • Une équipe jeune, talentueuse et passionnée
  • Une culture bottom-up qui confère à tous des responsabilités
  • Un partage de connaissances et une veille technologique permanente
  • Un environnement international

 

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Published on: May 9, 2018

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