FastBooking to equip all Adagio City Aparthotel properties with competitive analysis tool, FastBooking Checker

Paris, France, July 16, 2012

The Group Pierre & Vacances Center Parcs-Accor joint venture taps FastBooking for its Checker market analysis tool. Launch of FastBooking Checker in the current 90 properties will be followed by Adagio and Adagio Access soon-to-be opened properties in Liverpool and Cologne.

FastBooking, one of the world’s leading e-marketing and online technology solutions providers for the hospitality industry, today announces FastBooking Checker has been selected as the Internet market analysis tool by Adagio City Aparthotels.

“We selected FastBooking Checker because the user-friendly interface makes it easy for our pricing and revenue management teams to use. The automatic export of all data is also a crucial advantage,” says Vangelis Porikis, Adagio City Aparthotel Director of Marketing and Sales.

FastBooking Checker is a powerful mar­ket analysis tool through which hoteliers can monitor competitors’ rates. Hoteliers select the websites they want to audit; FastBooking Checker creates reports to help them interpret the data. Hoteliers can choose to follow the competition for any period over the course of a year on a daily, weekly or monthly basis.

In addition to looking at short-term stay patterns, Adagio is particularly interested in monitoring long-stay pricing trends.

“Checker helps our hotel clients analyze and improve their position in the market to increase profitability,” says Pierre Charles Grob, FastBooking Vice President, Revenue Optimization Service.

FastBooking Checker provides a wide range of options to personalize the system. For instance, hoteliers can choose their competitive set and websites, schedule reports for the date and time which suit them, set personal alerts, and more.

“FastBooking superior technology ensures high data reliability across a competition set of more than 650 hotels along with optimal data retrieval success rates,” says Corinna Comerci, Fastbooking Updater Product Manager.

“Our outstanding technology is a key asset for Adagio; so is our collaborative approach to client relationships. We’re dedicated to service; FastBooking will provide support and guidance as Adagio expands into new markets,” says Pierre Charles Grob.

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