Paris, France and Tokyo, Japan; October 1, 2012
FastBooking, one of the world’s leading e-marketing and online technology solutions providers for the hospitality industry, welcomes Fujita Kanko, Inc. as one of its newest hotel clients in Japan. FastBooking is providing all Fujita Kanko hotels with new websites. FastBooking code FG GDS and channel management services complete the offer for the majority of the properties.
“We liked what FastBooking has done with other sites for hotels,” said Sadanori Fujiwara, Web Promotion Manager, Fujita Kanko Inc.
“We’re looking forward to a fruitful relationship with FastBooking and to using their e-marketing and online technology services.”
“We are proud to have earned the trust of Fujita Kanko, Inc,” says Henry Teng, FastBooking Asia, Managing Director.
Each website implements industry best practices—“be visual, simple, informative” to produce a site that is truly user-oriented—together with the high-conversion FastBooking Hotel Booking Engine to maximize direct online revenues. All websites will be developed in Japanese, English, Korean, Simplified Chinese and Traditional Chinese.
The first Fujita Kanko hotel website for the Shinjuku Washington Hotel went live during the summer and the remaining hotel websites will be completed in the winter.
Says Sadanori Fujiwara, “since the new site went live, we’ve doubled online reservations for this hotel. We are very pleased with this performance and look forward to implementation of the remaining hotel websites.”
Fujita Kanko hotels will benefit from traffic building activities designed to channel visitors to the hotels’ official websites. In addition to e-marketing campaigns, the hotels will be visible on FastBooking distribution websites (FastBooking.com and worldwide destination websites), FastBooking partner websites as well as the major international tourism and travel websites.
“One of our guiding principles is partnering with our clients to ensure their success. Our Revenue Optimization teams will work closely with Fujita Kanko hotels to get the most out of the traffic building campaigns,” says Henry Teng.
FastBooking GDS FG code is replacing existing GDS gateways for a majority of the establishments. This new, FastBooking-proprietary platform enables hoteliers to manage their Internet and GDS inventories from a central management interface, rather than from a separate GDS access. The hotels also have an expanded choice of 27 Consortia programs including American Express Preferred Extras Hotel Program EMEA, Carlson Wagonlit Travel, HRG, Fedrooms, Navy Elite, World Rainbow Hotels and many others.
The FastBooking channel management tool, FastBooking Updater, is being implemented at selected hotels. FastBooking Updater is a powerful Internet-based channel management solution with elaborate updating. The system enables hoteliers to update rates, availability and many more options across over 200 websites from a single interface.
Fujita Kanko, Inc (9722 JP), one of the leading hotel companies in Japan, has four business segments:
− The Chinzan-so & Taiko-en Segment operates Hotel Chinzanso Tokyo, Taiko-en (a wedding hall in Osaka), International Hotel Kyoto and among other properties.
− The Hotel Gracery and Washington Hotel segment is involved in the operation of hotels under the names Hotel Gracery and Washington Hotel in Sapporo, Yokohama, Fukuoka, Tokyo and other cities.
− The Kowaki-en (resort) segment is involved in the operation of Hakone-Yunessun, Hakone Hotel Kowaki-en, Ito Kowaki-en and Hotel Toba Kowaki-en, among other properties.
− The fourth segment is engaged in real estate-related business.
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